All companies use forms. Contact forms, checkout pages, and reviews are all possible when using a form builder. Many businesses also use forms to grow their mailing list! The problem is, if you don’t optimize this part of your website, you could potentially miss out on hundreds of potential customers every month.
There are many reasons for people to give up on contact forms or ignore them altogether. Despite what you have been told, it is possible to convert skeptical visitors into customers by optimizing the way forms on your website work.
Let’s take a look at several things to try if you’re seeing lackluster results or want to generate new leads for your service and business.
Tweak Form Placement
First, let’s talk about positioning. We all visited a website intending to find a contact form or a sales page. Have you ever tried this task but struggling to find what you were looking for? Most people have been through this scenario, and it doesn’t look good, especially if it’s someone’s first experience with a business.
You can get more people to interact with your forms if you put them in a specific order. Visitors should be able to grasp quickly and easily find the type of structure they’re looking for once they land on your site. Don’t hide essentials like your contact form behind several pages.
Instead, consider placing your forms above the fold. When someone first comes to your website, they can see exactly where everything is, making them more comfortable navigating your online store.
If you don’t want to stop your content online, you can always add a sidebar module. Sidebar space is the most critical real estate for forms because they are easily accessible no matter what users are doing on your site.
Experiment with various placement options and sight if you can improve your service and conversions by stacking your form on top of your content or strategically positioning it on every page.
Focus on Mobile Users
Are you aware that 58% of all website traffic comes from smartphones? This surprising number should send a clear message to entrepreneurs and web designers.
Users need mobile-friendly forms; otherwise, many people will not bother to enter their information. Focus on mobile users by creating simple forms that can be chosen in one step. You don’t want people who click Submit on their phone to opt-out before realizing there’s a second step in the process.
In that regard, we recommend that you only include essential fields on your forms, especially your mobile forms. Despite 5.13 billion people having a smartphone, many people don’t have the patience to sit back and answer unnecessary questions. On the other hand, users want to enter the necessary information and absorb it.
It isn’t very easy and challenging to emphasize the importance of making your forms mobile-friendly. Button placement and verbosity all play an essential role in how users interact with the various shapes. You can also increase your conversion rate by creating little shortcuts in the buying process, such as allowing guests to checkout to reduce shape fatigue.
Test Your Copy and Call-to-Action
While we’re on the subject of verbiage, let’s talk about the copy of the form and the call to action (CTA). Both elements play a role in the number of users who click through. If your call to action doesn’t include a word for immediate action, you may see a significant decrease among users going through the process of filling out a form.
Rather than saying something like “Send,” you might want to switch to “Get my FREE ebook” for consumers who fill out a form for a primary magnet. The second call to action is more direct, which means that more people are likely to accept your offer. But creating a killer call to action isn’t always enough.
You need to explain to users why they need to complete your form in a couple of sentences. Your copy of the form will determine the number of people who convert your offer. With a compelling argument, users become curious about your products or services, which will undoubtedly lead to more conversions.
Experiment with different ways of saying the same thing on all of your forms. You might be surprised to learn that small changes in the way you say something can lead to meaningful results. After changing the form’s rhetoric, monitor Google Analytics to see if the difference has had a positive impact on signups or sales.
Experiment with Design Options
Experimenting with design options is as crucial as adjusting your copy and placement. Depending on the form builder you are using, there are hundreds of different options available to you.
The goal and objective are to create a form that will stand out from the rest of the webpage. So if your website uses red throughout the theme, you might be better off using a green CTA as it stands out from the rest of your website.
There is no standard solution for experimenting with design options. It would be best to experiment with the available options until you find a layout that produces results.
Let People Know what Happens Next
Finally, if you want to be more successful with your onsite forms, we recommend that you let consumers know what to expect after filling out their information. You can choose to show a popup, redirect to a new page or send a welcome email.
If you want users to continue interacting with your brand after completing the registration process, they need to know what happens next. It doesn’t matter why they filled in the form; a response will encourage them to continue engaging with your brand.