Photo: Emma Summerton
Jennifer Aniston, who made “The Rachel” an iconic 1990s hairstyle, shares her hair care secrets to the world with new venture, LolaVie.
The brand has unveiled its first product, a “glossing detangler,” through its website.
The line, whose name references Aniston’s nickname Lola, says its products are vegan and cruelty-free. A press release also revealed that Aniston was also “heavily involved” in production, from product development to creative direction.
The brand focuses on natural ingredients. Its detangling spray, for one, is made from chia seeds, lemons, and vegetable-derived ceramides, among others. The LolaVie also says it is free from silicones, parabens, sulfates, phthalates, gluten, and preservatives. The press release added that the use of bamboo essence will help reduce water consumption to “protect the planet’s most precious resources.”
The glossing detangler from LolaVie claims to detangle locks, increase shine, and protect hair from damage. It is packaged in a sleek white bottle and contains exfoliating botanicals. Interested customers can buy it for $25.
Widespread speculation circulated last week when Aniston tagged LolaVie in an Instagram post with the caption “Something’s coming.” Upon looking into it, a 2019 trademark filing for “LolaVie” states “non-medicated preparations for the care of the skin, hair, nails and body; bath gel; shower gel; deodorants for personal use,” as well as “lotions.” However, the label’s Instagram account revealed few further details at the time, as its first post showed a picture of bamboo shoots in a glass jar.
“The Rachel,” a layered, highlighted hairstyle, has been associated with Aniston as she played the eponymous character of Rachel Green in “Friends.” It was originally created by hairstylist Chris McMillan and has since been a beauty touchstone of the 1990s.
Aniston joins a long line of celebrities to enter the beauty market, with stars like Rihanna and Selena Gomez launching make-up brands as Millie Bobby Brown and Pharrell, among others, turn to skincare. While fewer have turned to hair products, Aniston joins the likes of Tracee Ellis Ross and Taraji P. Henson, who have both launched hair care collections in recent years.