Atlanta Wire
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
Atlanta Wire
Atlanta Wire
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
Menu
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
Menu
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
Menu
  • News
  • Business
  • Entertainment
  • Entrepreneur
  • Lifestyle
  • Business

The Evolution of the Coca-Cola Company from a Jug to a Multibillion Company

  • Allen Swift
  • May 16, 2022
  • 3 minute read
Total
5
Shares
5
0
0

Arguably, no company has made a more significant impact with refreshment beverages than The Coca-Cola company. Easily identified by its distinctive trademark and catchy slogans, the company has remained on top of the refreshment business for more than a century with branches in over 200 countries worldwide, proving that Coca-Cola is more than just a non-alcoholic beverage but a connection between people of the world.

For a company that has given the world its best-known taste, The Coca-Cola company started from humble beginnings with one man, Dr. John Atith Pemberton, a local pharmacist. On a sunny day on May 8, 1886, Dr. John Stith Pemberton walked down the street of Atlanta, Georgia, to Jacobs’ Pharmacy, carrying a jug of the first produced syrup for Coca-Cola.

The syrup was soon put on sale at the pharmacy for five cents a glass as a soda fountain drink after it was pronounced delicious and excellent by sampling customers. To name the new refreshing beverage, Dr. Pemberton’s bookkeeper and partner, Frank M. Robinson, suggested that the two Cs indicating the base ingredients—cocoa and cola—would look good on advertising. He then coined and penned the name Coca-Cola in his unique handwriting that remains the company’s trademark to date.

During the company’s first year, it made only a modest sale of nine drinks a day. Dr. Pemberton never realized the potential of the beverage he created as he gradually sold the business to various partners, including Asa G. Candler, who eventually secured complete ownership of the company. 

Under Mr. Candler’s astute business acumen, the company was incorporated in 1892 and witnessed tremendous sales growth from about 9,000 gallons of syrup in 1890 to 370,877 gallons in 1900. As Coca-Cola gained fame for its unique taste and flavor, syrup-making plants were established in Dallas, Los Angeles, and Philadelphia. The product became available in every US state and territory and Canada. 

In a futuristic expansion move, the Coca-Cola company in 1899 entered into its first deal with an independent bottling company, which allowed the company to buy the syrup and produce, bottle, and distribute the Coca-Cola drink, effectively laying the trend followed by other soft drinks companies.

In 1919, the company was again sold to a group of investors led by Ernest Woodruff’s Trust Company of Georgia for $25 million. During World War II, the company had a downturn in sales as products could not be shipped out. However, the post-World War II era saw a diversification of the company and the development and acquisition of new products.

Between 1946–1966, the company acquired rights to Fanta, a German-developed soft drink, introduced the first lemon-lime sprite drink and the first diet cola; and it successfully entered the citrus juice market with the acquisition of the Minute Maid Corporation in 1960. 

In 2005, an annual report from the company showed a staggering piece of sales in over 200 countries globally. Over 500 Coca-Cola trademarked and licensed products accounted for 78% of the total sales. In 2010, the brand topped the charts as the first brand to exceed £1 billion in annual grocery sales.

As the Coca-Cola company continues to make its stamp of sharing “happiness” in a bottle and bringing people together, the company expands into new territories, gaining recognition as the best-selling soft drink company in most countries.

References:

https://www.britannica.com/topic/The-Coca-Cola-Company

https://www.coca-colacompany.com/company/coca-cola-system

 .com/company/history/the-birth-of-a-refreshing-idea

Total
5
Shares
Share 5
Tweet 0
Pin it 0
Opinions expressed by Atlanta Wire contributors are their own.
Allen Swift

Allen Swift is an entertainment and lifestyle enthusiast. He loves music, theater and nature.

Related Topics
  • Featured
Previous Article
  • Uncategorized

Pritzker Prize 2022: Meet Francis Kéré, the African to win ‘Nobel of architecture’

  • Stephanie Mayers
  • May 13, 2022
Read More
Next Article
Netflix
  • News

Netflix tells “woke” employees to resign if offended in surreal ‘culture memo’

  • Stephanie Mayers
  • May 16, 2022
Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Featured Posts
  • 1
    Alexandria Ocasio-Cortez gets engaged to longtime partner Riley Roberts
    • May 20, 2022
  • Novak Djokovic and Rafael Nadal 2
    Novak Djokovic and Rafael Nadal setup possible French Open quarter-final meeting
    • May 20, 2022
  • 3
    Washington warns London over Brexit protocol 
    • May 20, 2022
  • 4
    Elon Musk says he is ready to ‘vote Republican’
    • May 19, 2022
  • 5
    US reports rare case of monkeypox amid small outbreaks in Europe
    • May 19, 2022
  • 6
    Industry warns of tense situation amid Germany beer bottles shortage 
    • May 19, 2022
  • Katy Perry 7
    Katy Perry says being with ‘kind’ Orlando Bloom helps her overcome depression
    • May 18, 2022
  • China 8
    China Eastern plane crash likely intentional, US reports say
    • May 18, 2022
  • Netflix 9
    Netflix cuts 150 US-based jobs after losing subscribers
    • May 18, 2022
  • 10
    Tazzie H on Making an Impact on the World and Building a Legacy through Music
    • May 17, 2022
  • Laura Robson 11
    Former Wimbledon junior champion Laura Robson retires at 28
    • May 17, 2022
  • Twitter 12
    Twitter stock fall back to the level it was before Elon Musk sparked takeover speculations 
    • May 17, 2022
  • Deepmind 13
    The co-founders of DeepMind and LinkedIn raises $225 million for their A.I. lab
    • May 17, 2022
  • 14
    Ama Ka’rin Is Bringing the Sounds of Ghanaian Pop to a Global Audience
    • May 16, 2022
  • Britney Spears 15
    Britney Spears Announces Pregnancy Loss
    • May 16, 2022
Atlanta Wire

Follow Us

Facebook
Instagram
Categories
  • Business (104)
  • Crypto (1)
  • Entertainment (95)
  • Entrepreneur (20)
  • Lifestyle (20)
  • Music (2)
  • News (51)
  • Uncategorized (2)
Recent Posts
  • Alexandria Ocasio-Cortez gets engaged to longtime partner Riley Roberts
  • Novak Djokovic and Rafael Nadal setup possible French Open quarter-final meeting
  • Washington warns London over Brexit protocol 
  • Elon Musk says he is ready to ‘vote Republican’
  • US reports rare case of monkeypox amid small outbreaks in Europe
© 2022 Atlanta Wire. All Rights Reserved

A News Anchored Network Publication
  • Privacy Policy
  • Terms and Conditions
  • Advertise with us
  • Contact Us
  • Contributor Login

Input your search keywords and press Enter.

Facebook
Instagram
  • Privacy Policy
  • Terms and Conditions
  • Advertise with us
  • Contact Us
  • Contributor Login
Menu
  • Privacy Policy
  • Terms and Conditions
  • Advertise with us
  • Contact Us
  • Contributor Login
© 2022 Atlanta Wire.
All Rights Reserved.
A News Anchored Network Publication.