Local Business – Are you struggling to bring in potential customers? Generating local leads is an art that takes a lot of practice. We’ve got a few tips and tricks up our sleeves to help you quickly create more information for your local business.
These stratgies will help you push your products and services in the local market and establish a strong presence in your area.
Without further ado, here are six excellent strategies for local lead generation.
1. Local SEO
We’ll start with the most obvious tactic: improve your SEO to reach the locals better.
“Local SEO” is about optimizing your online presence to gain traction in your community. Your goal is to show up on localized searches on Google and other search engines, and the right SEO strategies can help.
A. Keyword Research
First of all, you have to use the right words, and this starts with keyword research.
Don’t worry; your main keywords are pretty easy to spot. Think of what people will google to find a business like yours. Let’s say you are a hairdresser. You know that people search with phrases like:
“Coffee shop [Your City]”
Take these phrases, and you’ll have some effective local keywords to start with. Then you can find other keywords to use by looking at Google’s “suggested” searches, or any keyword research tool of your choice.
What similar terms or phrases do searchers use to find companies in your industry?
B. Google Maps
Second, and probably most importantly, you’ll need to make sure your business appears on Google Maps. No one will visit your store in person or understand how close you are if your location is incorrect.
You’ve probably already noticed how local searches work on Google Maps, just at your pace. You want your business to appear alongside all your local competitors, with the correct information listed.
About 46% of Google searches are for local businesses. Don’t miss these motivated seekers because your address is not listed correctly or you do not appear on the map.
C. GMB Listing
Speaking of listing the right information, it’s essential that you create a free Google My Business listing is necessary. Local lead generation is only possible if people can find your critical data.
- Phone number
- Email contact
Plus, creating a GMB account will increase your chances of landing in the top three search results in a Google search. This dramatically increases your chances of regularly attracting local customers. At the same time, you will benefit from updates and opportunities from Google, including its latest addition, “Call History”.
In the United States, select companies can sign up for this new feature and use call forwarding to better track potential leads. Users can see a full list of who used Google to call them, when the calls arrived and what their numbers were.
2. Google’s Local Service Ads
Next, we’ll discuss a more focused approach to local lead generation.
Local service ads aren’t just paid ads. They indicate that Google trusts your business. Searchers will see that green checkmark next to the ad, which shows the ‘Google Guarantee’. You need your local searchers to trust your brand, and a thumbs-up from Google is an excellent place to start.
Also, local service announcements allow you to include ratings and reviews from previous customers. This is another way to impress customers and gain their trust with just a simple ad.
Another advantage is that local service ads on Google can be optimized for voice search. Considering that 20% of all searches are now voice-activated, this is a considerable boost.
3. Localized Content
The third on our list of local lead generation strategies are local content production. Ads and SEO are important, but you also need a giant magnet that draws tons of users straight to your website.
We are talking about creating content (or multiple pieces) that relate directly to your domain and your product/service. For example, this Texas Charter Bus Company started an excellent magnetic work on planning the ultimate road trip in their state.
4. Localized Ads
We talked about using Google’s local service ads for a local lead generation before, but now we need to deal with localized advertisements that aren’t necessarily served through search engines.
You’ve heard the term “location, location, location” used on pitches for real estate, but the same is true of winning customers as a local business. You have to reach people at just the right time to get their interest. That’s where marketing ads come into play.
If you receive such a notification, what is the more likely you are to buy coffee from Starbucks? If you’re like most consumers, you will go straight to the store on the way to your final destination.
This is an excellent example of effective geomarketing. Your goal as a brand is to influence the buying or serving decisions of people nearby with timely and highly localized announcements.
5. Landing Pages
Have you given any thought to the role your landing pages play in generating local leads? Using the right images, phrases, and calls to action are critical to converting interest into income.
Try to include localized elements on your landing page. If you serve many different domains, consider creating multiple landing pages to target each location. Airbnb and other travel sites have done a great job of this, so get in touch with them if you need examples.
As we discussed in the SEO point, it’s essential to include a strong local language. Use appropriate keywords, such as “Things to do in X” or “Expert tax reporting services in X”. The more personalization and localization you add to your landing page, the better luck you will have with generating local leads.
Finally, let’s talk about pop-up ads. While many site visitors complain about the intrusiveness of this advertising strategy, pop-ups can be extremely useful under certain circumstances.
When used correctly, pop-up ads convert quickly and grab attention immediately. Using a highly engaging local message in the ad, you can grab the attention of local buyers instantly.
To compensate for the annoying properties of popups, try to include something for the visitor in the message. Offer them a 10% discount on their next order if they provide an email address or direct them to a page specifically designed for viewers like them.
Local lead generation means getting your brand in front of the right eyes at the right time. Sometimes that requires an addition that shows up on a buyer’s face.
Using these local lead generation tips will revolutionize how you attract nearby consumers. Rather than waiting for local searchers to find you, it’s time to track down the ideal local candidates via smart marketing, Google Ads, SEO and more.