What next for Twitter under Elon Musk?

April 11, 2022, Brazil. In this photo illustration the Twitter logo seen displayed on a smartphone with the Elon Musk's official Twitter profile
April 11, 2022, Brazil. In this photo illustration the Twitter logo seen displayed on a smartphone with the Elon Musk's official Twitter profile

The drama-filled months are over, and Elon Musk claims that his $44 billion (£38 billion) deal to acquire Twitter is final.

He made the major announcement on Twitter, changing his bio to read “Chief Twit” and stating that “the bird is liberated.” He considers the job to be finished.

There has yet to be an official confirmation, and Twitter HQ has been utterly silent about it.

However, Mr. Musk is said to have already fired the chief executive Parag Agrawal, the top financial officer Ned Segal, and the legal and policy executive Vijaya Gadde, so perhaps no one is available to deliver that email. In addition, Bret Taylor, the company’s chairman, appears to no longer work for the company, according to his LinkedIn profile.

Then how may Mr. Musk’s Twitter appear?

An electronic town square

In an uncharacteristically contrite message put on the website on Thursday, Mr. Musk addressed potential advertisers. He claimed to have purchased Twitter to “attempt to serve humanity” and to fulfill his desire for “civilization to have a digital town square” in it.

He wrote explicitly to people that advertise on Twitter, indicating that he plans to continue with its digital advertising business model. The global economic slowdown is biting, though, and businesses are finding less money to spend on marketing. Despite revenue declining for giants like Facebook owner Meta and Alphabet, which owns Google.

He has made dramatic statements about wanting to loosen restrictions so that more views can be heard (Twitter has long been accused of favoring left-leaning, liberal messages, which it denies).

Could he decide to reinstate some of the more contentious tweeters previously prohibited by the previous administration, such as his friend Kanye West or former US president Donald Trump (who has previously stated he has no desire to return)?

I’m still trying to decide. The platform must remain must adhere to national laws, and must not turn into “a free-for-all hellscape,” according to Mr. Musk’s more constrained view presently.

How he will deal with Twitter spam accounts

Mr. Musk has railed over the number of spam and bot accounts he alleges clog the site; Twitter has consistently refuted his assertions that the company’s official tally is too low. He could issue a mass cull, or any alternative courses of action since it will likely impact everyone’s follower counts.

The beginning of “X, the everything app” is possibly his most intriguing hint about his new business. Although he has never clarified this, many have speculated that he is developing a “super app” similar to China’s WeChat. That would serve as a one-stop shop for social media, texting, finances, and food orders—or, to put it another way, daily life administration.

Although one could argue that Facebook Messenger and even Meta’s WhatsApp are subtly evolving into services with various functionalities.

Mr. Musk has made no secret of his affection for cryptocurrencies. And Binance, the biggest cryptocurrency exchange in the world, is happy to have invested in his ambition.

Read Also: Elon Musk is being investigated over Twitter deal

Will Twitter allow companies to take payments in cryptocurrencies? That would be a hit with crypto enthusiasts and a nightmare for those who caution that crypto is a risky choice.

We know Mr. Musk to be visionary, unpredictable, ambitious, and innovative. So naturally, the changes are sure to come. And some Twitter followers have already expressed concern that the new leadership will turn them off.

Opinions expressed by Atlanta Wire contributors are their own.