Day: March 26, 2021

When asked what separates him from his competition, East Atlanta Montana said, “I don’t look at people like competition. I’m just here to make the world a better place. We all have greatness inside of us. Life not about competing; it’s about motivating the generation after you.”

East Atlanta Montana is originally from Atlanta, Georgia, from an area in Atlanta known as Zone 6. Growing up in this environment toughened Montana greatly and exposes him to particular elements that would later shape his growth, especially as a teenager. Montana notes his mother’s tireless efforts are trying to raise him and his siblings. He was in and out of detention centers and on house arrest where he used his mother’s laptop to record music and ended up in more trouble, so he had to go to a military program for 6 months, where he received his GED. After he came back, he formed a group called Gwalla Boyz. 

The group quickly gathered clout and created a buzz throughout Atlanta, and they were soon offered management and label contracts. However, they couldn’t sign any deal at the time because there were so many members, and they couldn’t agree. Subsequently, the group’s CEO, Mario (Montana’s brother), kept the group’s name, created a promotion team with Montana, organized parties across Atlanta, and the name became even more prominent. 

With their newfound connection and growing popularity, they used the opportunity to meet upcoming and established superstars, and they traded favors in the way of collaborations. Montana’s artists have established contacts with and collaborated with Lil Quill, Coco Vango, and some of his singles to date include “I’m Guwop” and “She Poppin.” The former has been attributed as the track that brought Montana to the global limelight, which he continues to build on to date. 

Montana attributes his motivation to his family and noting that he wanted to break the generational curse of struggling and working for people, which has always plagued his family. Knowing that he comes from a family of hardworking people, he said, “I got tired of them giving all of their energy to somebody else and their business when they can have their own, and my motto is to lead by example, so I had to show them instead of constantly telling them but also I’ve had a love for music since I was a kid and I started writing raps at 11.”

He also describes himself as someone who loves everything about music which he describes as therapeutic, and his way of venting and telling people about current situations and things he’s been through in the past. “Since I’m not much of a talker and I don’t like to express myself to people because sometimes I can be afraid of judgment and I like to perform. I never get stage fright. It’s like I was made to make music. I don’t feel like myself unless I’m doing stuff that’s music-related.” He summed. 

In five years, Montana sees himself becoming successful and still in a happy relationship. On his bucket lists are going on tour with a label, mentoring artists, and maybe having a business open or trying to open one. Stephens wants to start a family business and name it after his grandmother, who died of cancer. Real estate is also one of the things he’d like to venture into within the next five years. 

Montana is committed to inspiring the next generation of kids, especially those from a single-parent background, to understand that there is light at the end of the tunnel and always to be themselves. He hopes that by seeing him (somebody like them), it’ll give them hope never to give up and always have someone to look up to. Noting that he had no real mentors growing up, he understands the importance of having someone to look up to, “I want people to look at me and know anything is possible.”

Follow Easy Atlanta Montana on Instagram to learn more about him and his music.

Amid the sea of companies and labels in existence in the music industry, not a single one holds the same genuine mission as RichLyfe Music Group. Built from the ground up by music mogul Jason Everett, best known as Jovah Kayne, the label is setting the bar higher and changing lives, one artist at a time. 

RichLyfe Music Group is a company born out of passion, made possible through years worth of knowledge and expertise. Currently managing promising artists like Dez Hall and Conny Cash under its wings, the label is indeed one to watch in the music industry. Founder and CEO Jovah Kayne aims to help artists get a headstart in their music careers and propel them to great heights. Since day 1, Jovah has committed himself to develop artists signed to his label and lead them to their maximum potential. 

RichLyfe Music Group implements cutting-edge strategies and promotions to boost its artists across various platforms. Jovah understands how crucial marketing is for the success of his artists, and he will stop at nothing until they reach the pinnacle status. From public relations, social media promotions, and digital streaming, RichLyfe gets it done efficiently and effectively. 

Before finding himself on an entrepreneurial venture through RiceLyfe Music Group and making a name for himself in the music scene, Jovah was also a budding artist. The entrepreneur is originally from St. Andrews, Jamaica, but he migrated to the United States over 18 years ago. The relocation and change of environment fueled his passion for music, believing in his mantra: “Music is a means of escaping trouble.”

Thanks to music, Jovah adjusted well to his new community. At age 10, he was making music with his cousin and We Da Best signed artist, DJ Jazzy T. Together, they dominated the local music scene in their community and strived to take their talents to bigger stages across the country.

Always on the move to better his craft, Jovah persevered to obtain his degree in creative production and music engineering at Miami Dade College. Eventually, Jovah began pursuing music full-time. He started with humbly showcasing his skills as a DJ, which led him to meet the internationally-renowned superstar Sean Kingston. Jovah made quite the impression with the artist, which is why he landed as Sean Kingston’s DJ during his world tour. 

With his travels came the connections within the music industry. Jovah met various power players and tastemakers in the scene, and he made sure to take every nugget of knowledge with the intention of using it later on for his own business. Because of his talent and versatility, Jovah soon collaborated with and produced for big-name artists, including K Camp, Mykko Montana, and many more. 

Today, managing his own label, RichLyfe Music Group, Jovah shows outstanding professionalism and confidence in guaranteeing that his artists get the success they deserve. Opting for continuous and meaningful growth, Jovah does his best as a power player, not only for himself as an entrepreneur but also to serve a greater purpose of changing lives for the better.

To learn more about Rich Lyfe Music Group and Its CEO, Jovah Kayne, visit their website.