Kevan “Kdub” Worthy: The Sound of Memphis in Every Beat
By: Lennard James
Born in October 1976 and raised in Memphis, TN, Kevan “Kdub” Worthy’s journey into the music world began early, laying the foundation for an impressive career as both a producer and the CEO of Grown Folks Music Group (GFMG). From a young age, Kdub was surrounded by music and creativity. Encouraged by his parents, both South Memphians and Booker T. Washington graduates, Kdub began piano lessons at four years old. He spent a decade honing his craft, taking lessons and performing in recitals, building a solid musical foundation that would later support his multifaceted career.
Despite his love for music, Kdub’s talents extended far beyond the piano. At White Station High School, he showcased his athletic abilities in football and basketball and expanded his musical skills as a tenor saxophonist in the school band. After graduating in 1994, Kdub continued his education at Tennessee State University, where he earned a degree in Psychology. However, his passion for music never waned, and he eventually pursued music production, enrolling in AIU Buckhead’s music program in Atlanta, GA.
It was in Atlanta that Kdub’s career took off. Teaming up with longtime friend Taurus Lincoln, aka “RedBo$$,” Kdub began producing music and laying the groundwork for what would become a prolific career. His journey eventually led him back to Memphis, where he collaborated with renowned industry figures, including Crunchy Black (HHMG), Playa Fly (MMM), La Chat (HCP), Carlos “6 July” Broady, Drumma Boy, and DJ Zirk. His pivotal production on Black Youngsta’s “Fast Bricks” mixtape marked a milestone, helping the artist secure a deal with CMG in 2015.
After his early successes, Kdub briefly stepped away from music to focus on his family, raising his three children: Quintin, Landon, and Olivia. But music was always calling, and as his children grew older, he returned to the studio with renewed passion. This resurgence led him to establish Grown Folks Music Group (GFMG), where he now oversees music production, songwriting, engineering, and mentorship for new talent.
Kdub’s style stands out because it defies categorization. He seamlessly blends hip-hop, R&B, and even Memphis Jookin, a unique dance style that reflects Memphis’s evolving music culture. “I respect music in all its formats,” Kdub says. “Of course, hip hop and R&B are where I am all of the time, but leaking out of those genres and influencing others is always a challenge I welcome.” Kdub’s music connects with listeners of all ages, from six to sixty, bridging generations through rhythm and innovation.
His music isn’t just about creating hits—it’s about creating a legacy. As the CEO of GFMG, Kdub is dedicated to preserving the history and future of Memphis music, working with emerging and established talent. Known for his down-to-earth approach, he’s a collaborator who values authenticity and integrity in every partnership. “I don’t play games,” Kdub says. “I win them.”
Follow Kdub’s journey on Instagram (@kdubceo), Facebook (Grown Folks Music Group), and TikTok (@kdubceo), or reach out via email at gfmgceo@gmail.com to see how his love for Memphis and music is creating a lasting impact on the industry.
For more information: GFMG.live
Published by: Josh Tatunay