Gig Workers Carry the Christmas Economy

Atlanta Wire Staff 2 on December 22, 2025

Christmas looks effortless on the surface. Gifts arrive on doorsteps, meals show up hot and on time, and stores stay stocked through the final rush. Behind that smooth experience is a workforce that expands quietly every December, absorbs the pressure of the season, and then largely disappears from view once the holidays end. Gig workers have become the backbone of the modern Christmas economy.

Over the past decade, holiday spending has shifted heavily toward online shopping and on-demand services. That shift has changed who does the work. Instead of relying mainly on full-time retail staff and permanent logistics teams, businesses now depend on a vast network of contract drivers, warehouse pickers, couriers, installers, cleaners, and temporary laborers. Christmas no longer runs only on storefronts and sales clerks. It runs on flexible, on-call labor.

The reason is scale. December demand rises fast and falls just as quickly. Online orders surge, delivery windows shrink, and customers expect speed regardless of weather, traffic, or time of day. Gig work allows companies to meet those spikes without committing to long-term payroll costs. Workers sign on when demand is high, take on longer shifts, and cover nights, weekends, and holidays that traditional schedules avoid.

For many gig workers, Christmas is the most intense period of the year. Delivery drivers handle heavier volumes and tighter deadlines. Warehouse workers process nonstop orders under time pressure. Food couriers and service workers fill the gaps when families outsource meals, errands, and last-minute needs. The work is often physically demanding, repetitive, and fast-paced, with little room for error.

There is an upside. The holiday season can bring more available jobs and higher earnings, especially for those who know how to work peak hours. For some workers, December income helps cover rent, pay down debt, or fund their own holiday expenses. Flexibility remains the appeal. People can log in when they need money and step back when they cannot commit to a fixed schedule.

But the costs rise alongside the opportunity. Long hours increase fatigue and injury risk. Traffic congestion, weather, and late-night work add stress. Most gig workers do not receive paid holidays, overtime protections, or guaranteed income. Once January arrives and demand drops, many see their earnings fall sharply, with no safety net to smooth the transition.

The holiday season highlights a broader economic reality. Gig workers are treated as supplemental labor, yet during peak periods, they become essential infrastructure. Without them, delivery timelines would stretch, shelves would empty faster, and service expectations would collapse. Christmas does not create this dependence. It exposes it.

Cities feel the effects as well. Increased delivery traffic strains roads and parking. Warehouses and fulfillment centers operate at full capacity, affecting nearby neighborhoods. Emergency services and municipal systems absorb spillover from higher activity levels. The seasonal surge reveals how deeply on-demand labor is woven into local economies, often faster than regulations or infrastructure can adapt.

The reliance on gig workers also fuels ongoing debates about labor protections and responsibility. Supporters argue that flexibility empowers workers and keeps costs manageable for consumers. Critics counter that essential work should not come without stability, especially when businesses plan entire seasons around labor that lacks basic protections. Christmas intensifies these questions because it concentrates demand and makes the imbalance visible.

In many ways, the holiday economy is a preview of the future of work. Short-term contracts, algorithm-driven scheduling, and income tied closely to demand cycles are no longer exceptions. They are becoming standard. Christmas simply magnifies the model.

When the season ends, decorations come down, and spending slows. The workers who made it all happen move on to the next shift, the next app, the next peak. The gifts remain under the tree, but the labor that delivered them fades back into the background. Understanding Christmas today means recognizing that the holiday runs not just on tradition and generosity, but on millions of workers who carry the season when demand is at its highest.

Ty J. Young Wealth Management Adds Sales Leader to Drive Expansion

Atlanta Wire Staff on December 22, 2025

Ty J. Young Wealth Management has hired Michael Young, a former Fortune 500 senior sales executive, as its new Vice President of Business Development. The Atlanta-based firm announced the appointment as part of an ongoing effort to accelerate growth and strengthen its national footprint in wealth management.

Young joins the firm after a long career leading large-scale corporate sales teams at a major Fortune 500 company. In his new role, he will oversee business development initiatives and support the firm’s active acquisition strategy. Over the past seven years, Ty J. Young Wealth Management has acquired more than 40 companies, helping broaden its reach across the United States.

“It is an honor and proud moment to have Michael joining our firm,” said CEO Ty J. Young. “His global sales leadership experience will play an integral role in our continued expansion.”

Young arrives at an important time for the firm. His background managing complex national sales operations is expected to help the company refine its client acquisition model, bolster relationships with advisors across the country, and identify new growth channels. Company leadership believes his experience in strategic sales planning will complement the firm’s acquisition-driven expansion.

Michael Young’s addition to the team represents more than just a shift in leadership; it signals Ty J. Young Wealth Management’s commitment to staying ahead of the curve in a competitive market. With Young’s vast experience in leading high-performing teams and executing large-scale strategies, the firm is positioning itself to enhance its technological capabilities and approach to client engagement. Under his leadership, the firm plans to implement advanced digital tools that will streamline operations and provide clients with expanded resources. This forward-thinking approach aligns with the firm’s vision of evolving alongside the changing needs of investors, ensuring that it remains at the forefront of the industry.

Founded in 1998, Ty J. Young Wealth Management has become one of the region’s most visible independent advisory firms. The company manages more than one billion dollars in assets for over seven thousand clients across the country. Its offerings include retirement planning, investment management, insurance services, and long-term wealth strategies tailored to individual investors and families.

With its rapid expansion over the past decade, the firm has set itself apart in the local financial sector. Atlanta’s growing business community has played a key role in the company’s development, and the addition of an executive with national corporate experience signals that Ty J. Young Wealth Management aims to deepen its presence both locally and nationally.

Clients may see expanded services and new planning tools as the firm integrates additional businesses and continues to scale. Internally, the move could bring new opportunities for staff and advisors as the company broadens its operational and geographic reach.

For the Atlanta financial community, the hiring highlights a trend of local firms attracting seasoned leaders from the corporate world. Observers say this reflects the increasing competitiveness of independent advisory firms, many of which are pursuing growth strategies that rival larger national players.

By bringing in Young to lead business development, Ty J. Young Wealth Management is investing in long-term strategic leadership at a moment when many advisory firms are repositioning themselves for changing consumer expectations and economic conditions. The company sees the addition as a way to strengthen its national relationships and expand its ability to serve a wider range of investors.

As the financial planning industry continues to evolve, the firm’s investment in leadership could help position it for another decade of growth. For Atlanta residents following the rise of local companies with national ambitions, Ty J. Young Wealth Management remains one of the firms to watch.

Disclaimer: The content is intended for informational purposes only and should not be considered as professional advice. Always consult with a qualified financial advisor or other professional for personalized guidance and recommendations.

Agave Demo Launch: A Fresh Take on Creature-Collecting Inspired by Atlanta

Atlanta Wire Staff on December 22, 2025

New Story Plus is preparing for the highly anticipated demo launch of Agave, an innovative creature-collecting game that takes the genre to new heights with strategic, energy-driven combat. Set to release its demo in February 2026, Agave combines the thrill of turn-based battles with a deep connection to Atlanta, where the game’s environment is inspired by the city’s vibrant culture and iconic locations. With this unique approach, Agave is set to resonate with both local fans and those seeking a fresh take on competitive creature battles.

Atlanta as the Heart of Agave’s World

Agave Demo Launch: A Fresh Take on Creature-Collecting Inspired by Atlanta

Photo Courtesy: Agave / New Story Plus

In creating Agave, New Story Plus has chosen to weave the essence of Atlanta into the fabric of the game. The result is a game world where players can compete in arenas inspired by the city’s distinct neighborhoods and landmarks. Whether you’re navigating the bustling streets of downtown or competing in the heart of a stadium with the Atlanta skyline as a backdrop, the game’s design seeks to give players an immersive, locally inspired experience.

The Atlanta-inspired stadiums are not just a backdrop—they are an integral part of gameplay. Each arena in Agave reflects the unique energy and atmosphere of different areas in the city, from the high-energy, fast-paced vibe of Midtown to the deep-rooted historical significance of neighborhoods like Sweet Auburn. These environments create a dynamic playing field that influences strategy and offers players a truly engaging experience.

The Agave Demo: A First Look at the Stadium Battler

Agave’s demo, set for launch in February 2026, will introduce players to the game’s core features and mechanics. The Stadium Battler mode centers around strategic combat where players control their Phets, a team of evolving creatures, through turn-based battles. The game’s focus on energy management and emergent passives means that success in battle isn’t just about strength but also about managing resources and making tactical decisions.

Players will be able to experience:

Energy-Driven Strategy: Every match in Agave revolves around energy management. Players must balance their attacks, defenses, and power-ups, using their available energy wisely to outsmart their opponents.
Atlanta-Inspired Arenas: The demo will showcase several stadiums based on iconic locations in Atlanta, offering players a glimpse of how the city’s diverse environments shape the competitive experience. Whether battling in the midst of a crowded sports arena or a more intimate, gritty venue, each stadium offers its own set of challenges.
Creature Evolution: Players will begin to build and train their team of Phets, guiding them through battles, earning experience, and evolving their creatures over time. As they progress, their Phets will develop new abilities and strengths, making them even more formidable opponents.

A Connection to Atlanta

The inclusion of Atlanta’s culture and landmarks into the Agave world is more than just an aesthetic choice—it’s a deliberate effort to connect with the city’s community. By incorporating well-known locations, New Story Plus hopes to give local players a sense of pride and familiarity while offering something unique to those who may not be as familiar with Atlanta. The detailed stadium designs inspired by places like Centennial Olympic Park, Ponce City Market, and Grant Park will help to bridge the gap between the digital world and the real-life energy of the city.

This local connection is also an important part of the game’s development. Agave’s creators hope to foster a sense of community around the game by engaging with local Atlanta fans. Players will not only enjoy the game’s strategic depth and creature-collection elements but also feel a personal connection to the city’s influence on the game.

What to Expect from Agave’s Future

As the demo launch approaches, Agave’s development timeline continues to unfold. After the demo in February 2026, the game will enter further stages of testing, including an alpha release in December 2026 and full localization and QA periods in 2027. The goal is to ensure that Agave evolves into a polished, engaging game that meets the needs and expectations of its growing fanbase.

Looking ahead, New Story Plus plans to continue integrating community feedback to shape the game into a fan-favorite. As Agave expands, new arenas, challenges, and creatures will be introduced to keep the gameplay fresh and exciting.

Why Agave Stands Out

What makes Agave stand apart from other creature-collecting games is its combination of strategy, tactical combat, and strong ties to Atlanta’s vibrant atmosphere. The game doesn’t just ask players to battle creatures; it challenges them to think strategically, manage resources, and evolve their team to reach new heights. With a focus on local culture and community engagement, Agave has the potential to create a lasting connection with players, especially those in Atlanta who will see their city come to life in the game’s arenas.

As the demo launch approaches, the excitement continues to grow. Fans of creature-collection RPGs, turn-based combat, and competitive gameplay will have plenty to look forward to with Agave. For Atlanta residents and visitors alike, the game provides a unique opportunity to experience their city in a completely new way.

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Baris Berk’s Contributions to the Massachusetts Real Estate Market and Housing Development in Greater Boston

Atlanta Wire Staff on December 22, 2025

Over the last two decades, Massachusetts’ real estate market—especially in Greater Boston—has seen notable changes. Changing economic circumstances, growing housing demand, and urban development have shaped home purchases, sales, and building. Real estate experts, brokers, and investors have had to adjust to these developments and find new prospects while navigating housing crises and recessionary conditions. By using his knowledge of property purchase, investment methods, and foreclosure transactions, Baris Berk has helped to define the market in this changing terrain.

Born Turkish, Baris Berk is an entrepreneur who has developed a name in Massachusetts as a real estate agent, especially in Revere and the surrounding areas. Berk moved to the United States in 1998 and has followed prospects in the real estate industry, finally starting United Brokers, a brokerage company focused on both residential and business properties. He has become increasingly visible in the sector through other business endeavors, including Ephesus LLC, which specializes in distressed properties and real estate renovation.

Because of its proximity to Boston and the generally more reasonably priced properties than in the city, the Massachusetts property market—especially in Revere—has become a focus point for investors and potential homeowners. Berk saw this potential and aligned his businesses to accommodate the increasing demand for housing products. He has brought his investors and homeowners together through his firms and brokerage in a series of transactions. He has served those who wish to sell promptly, investors looking for quality assets, and customers needing residential or commercial property.

One of the notable contributions by Berk in the local property market has been attention to foreclosures and distress sales. As economic downturns have caused financial distress for some homeowners, foreclosure rates have risen in many areas of Massachusetts. Berk and his team have been involved in transactions that enable homeowners to sell their properties effectively without going through the lengthy foreclosure process and losing money. This has benefited sellers and created opportunities for redevelopment and investment.

Aside from distressed property purchases, Berk has been involved in housing redevelopment in the Greater Boston area. Through Ephesus LLC, his investment company, he buys, renovates, and sells homes to increase property value and renew neighborhoods. This real estate investment strategy has been instrumental in addressing the region’s housing supply issues, particularly in neighborhoods where older properties need upgrades.

Berk’s attention in the Massachusetts real estate market does not revolve solely around commercial transactions. He has maintained working relations with local policymakers and officials, realizing that cooperation between municipal authorities and the private sector is necessary to determine housing policies. Discussions with the former Revere Mayor Brian Arrigo and other city officials have centered around real estate development, economic development, and housing affordability.

The Greater Boston real estate market has undergone tremendous change, with rapidly rising housing demand driven by population growth, economic prospects, and observed urban growth. Berk’s investment strategies clearly follow current trends, aiming to ensure market flexibility and sound property acquisition. Under his direction, his brokerage, United Brokers, has grown to 40 agents and is now recognized among the notable players in the Massachusetts real estate market. He has assisted many budding agents in developing their careers by training them while offering “market intelligence.”

Reports that the median home price in Boston is expected to surpass $1 million in 2025, indicating a competitive market. Berk’s capacity to weather these market conditions, recognizing investment opportunities while addressing housing issues, has consolidated his position as a real estate expert in the area.

In addition, Berk’s work has included initiatives focused on community-based housing solutions. Affordable housing continues to be a pressing concern in Massachusetts, and real estate professionals have contributed to solutions that reconcile investment interests with community requirements. By focusing on the redevelopment of the property and collaborating with investors interested in long-term development, Berk has been involved in initiatives to improve the quality and quantity of housing options in the region.

Although economic changes and market trends continue to shape the world of real estate, experts such as Berk, who focus on investment- and market-based solutions, continue to work to steer the industry. These gyrations in real estate values, apartment demand, and mortgage rates all help create the twists and turns in Massachusetts real estate. Berk’s activities in the field reflect this, as he continues to oversee brokerage, investment development, and restoration efforts.

The changing real estate landscape of Greater Boston is filled with both challenges and opportunities for real estate professionals. Adjustment becomes the key to success with every new regulation, zoning ordinance, and housing policy. Berk’s business models, based on market consciousness and invertibility, mirror a larger trend among real estate professionals who seek to synchronize their efforts with economic and housing growth.

Baris Berk’s work in the Massachusetts real estate market, especially in Greater Boston and Revere, reflects the interdependent relationship between investment, brokerage business, and market trends. His emphasis on distressed property, redevelopment, and community-based housing projects demonstrates the area’s dynamic nature of real estate. As demand for housing continues to influence the market, practitioners who adapt to these changes while meeting investment and community requirements will play a significant role in the sector.

Disclaimer: The information presented in this article is for informational purposes only and should not be construed as financial, investment, or legal advice. Investments in real estate or any other asset class carry inherent risks, and past performance is not indicative of future results. The strategies and opportunities discussed may not be suitable for all investors, and there are no guarantees of returns. Readers are encouraged to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.

Earning Local Support in Atlanta’s Data Center Moment

Atlanta Wire Staff on December 22, 2025

By: Lauren Bell

Atlanta has entered a new phase of its data center boom, shifting from an emerging market to one of the country’s most active hubs and drawing new attention to how these facilities fit into local communities.

CBRE’s latest North American Data Center Trend Report ranks Atlanta among the Top 10 nationally for net absorption, with 705.8 megawatts (MW) of positive net absorption. (Net absorption reflects how much data center capacity is being leased and put to use, minus what’s vacated.) The leap is dramatic: Atlanta ended 2023 at just 18 MW, meaning the market expanded nearly 39x year over year.

That growth is fueled by a business-friendly environment, robust power infrastructure, and tax incentives, such as Georgia’s sales tax exemptions on data center equipment. Big Tech is moving quickly: Microsoft has acquired at least 480 acres in the region for at least $171 million, including a 136-acre Union City site purchased in April for $53.5 million.

Growth Brings Questions Closer to Home

As data centers move from industrial corridors into suburban and semi-rural parts of metro Atlanta, the conversation inevitably shifts from economic development headlines to neighborhood-level concerns. Residents want to know what these massive facilities mean for noise, land use, power demand, property values, and—most importantly—what their communities gain in return.

This is where new national research offers timely insight. The Airedale by Modine Data Center Community Acceptance Report suggests that public opposition to data centers is far more conditional than the familiar “not in my backyard” label implies. Americans, it turns out, are willing to support nearby data centers if projects are designed with clear local benefits and minimal disruption.

One of the clearest signals is how respondents chose between proximity and value. Given a choice between a data center about a mile away that improves internet reliability and creates local jobs versus one farther away that offers nothing, most picked the closer option. The takeaway for a market like metro Atlanta, where sites increasingly border residential corridors, is that community response can be shaped by design decisions and benefit packages, not just distance.

For Atlanta, where growth is unfolding at record speed, that distinction matters. It suggests that community acceptance is not predetermined—it is earned.

What Turns Neighbors into Supporters

The Airedale survey points to a clear ranking of what shapes public support, and the takeaways map well onto metro Atlanta’s current reality.

Local economic impact leads the list. In the survey, job creation generated the strongest support, with tax benefits close behind, especially when those dollars are tied to schools, infrastructure, and public services. These were not mild reactions. Many respondents expressed strong support, suggesting that people could champion projects publicly rather than merely accept them.

In areas like South Fulton, Clayton County, and other parts of South Metro Atlanta, where large land acquisitions are underway, that finding is particularly relevant. Clear commitments to local hiring and transparent explanations of how tax revenue will be used can shift the tone of public discussions.

Second, technology decisions, especially those tied to noise, matter more than proximity. Data centers are often assumed to be loud industrial neighbors, yet the survey suggests a more measured reality. Only a small share of respondents consider data centers extremely loud. Concern drops further when developers commit to quieter cooling systems and sound-reduction strategies, and a majority said those steps would help.

For communities evaluating rezoning requests or conditional use permits, that shifts the conversation. Noise becomes something that can be addressed through engineering and design, rather than treated as an inevitable tradeoff. Equipment choices, site planning, and operating standards shape how a facility feels in everyday life.

Third, tangible benefits move opinions. Many respondents connect data centers with more reliable internet, which carries weight in a region positioning itself as a hub for logistics, fintech, film production, and remote work. When residents view data centers as infrastructure that strengthens daily connectivity, the story moves from abstract industrial development to a shared community asset.

A Nuanced Perspective on Property Values

Property values often dominate local conversations, yet the survey adds nuance to the usual narrative. A plurality of respondents expect a nearby data center not to affect property values, while many others predict only minor shifts. Some even anticipate small increases. Only a limited share foresees meaningful declines.

That doesn’t mean property-value concerns should be brushed aside. It suggests they may be less fixed than many assume and more influenced by clear, credible information. Notably, 21% of respondents said they don’t know enough about data centers, highlighting an awareness gap that proactive outreach can help close before uncertainty hardens into opposition.

Listening as Atlanta’s Advantage

Atlanta’s rise as a data center powerhouse is no longer in question. The scale of investment, the pace of leasing, and the commitment from hyperscalers make that clear. What remains to be seen is how smoothly the next wave of projects moves forward.

The Airedale research points to a simple but often overlooked conclusion: listening early is an essential strategy. Explaining benefits clearly, designing for quiet and efficiency, and showing how facilities contribute to local priorities can reduce friction and build trust.

In a market growing as fast as Atlanta’s, the difference between delay and momentum may come down to whether developers treat communities as obstacles or as stakeholders.

Atlanta’s data center moment is here. How it’s shaped, neighborhood by neighborhood, will determine whether growth feels imposed or earned.

Disclaimer: This article is provided for informational purposes only and reflects the author’s opinions based on publicly available sources at the time of writing. It does not constitute legal, financial, tax, engineering, or real estate advice, and readers should consult qualified professionals before making decisions related to zoning, development, investments, or property transactions. Any references to third-party research, statistics, or organizations are included for context and do not imply endorsement or verification beyond the cited materials.

Jeremy Tomes Sets the Standard for Integrity and Innovation in Contracting

Atlanta Wire Staff on December 22, 2025

By: Brooke Scott

In an industry where reputation is everything, Jeremy Tomes has built his name on two unshakable pillars: integrity and innovation. As the founder and CEO of Prime Contractor Supply and a driving force behind several construction and procurement ventures, Tomes has distinguished himself as a leader who delivers not only results but reliability, a quality that has made his companies trusted partners to developers, municipalities, and contractors across the region.

While many in the construction supply chain focus solely on transactions, Jeremy Tomes has redefined success around trust, transparency, and long-term partnership. His leadership represents a new model for modern contracting, one where ethical business practices and technological innovation coexist as the foundation of growth.

Building a Reputation on Integrity

From the earliest days of his career, Jeremy Tomes understood that integrity is the most valuable currency in business. Every contract, every client relationship, and every strategic partnership at Prime Contractor Supply is guided by that principle.

“In construction, integrity is everything,” said Tomes. “You can’t buy trust, you earn it one delivery, one handshake, one project at a time.”

That philosophy has shaped the company’s operations. Prime Contractor Supply maintains strict standards for ethical conduct, transparency in pricing, and accountability in execution. The company’s bids and contracts are built on clarity, no hidden costs, no inflated promises, and no shortcuts.

This approach has earned Prime Contractor Supply a reputation as a partner that always delivers both literally and figuratively. Clients know that when they work with Tomes’ team, they’ll get honest communication, dependable timelines, and a genuine commitment to doing business the right way.

Innovation as a Competitive Advantage

Jeremy Tomes couples this old-fashioned integrity with cutting-edge innovation. Under his leadership, Prime Contractor Supply has adopted advanced logistics management systems, digital procurement platforms, and AI-driven demand forecasting tools that improve speed and efficiency across every aspect of the supply chain.

By leveraging technology, the company reduces waste, minimizes downtime, and ensures precision in every order. This technological edge gives clients real-time visibility into their materials, an invaluable asset in an industry where delays can cost millions.

“We use technology to deliver honesty,” Tomes explained. “When clients can see where their materials are and how the process works, it builds confidence. Transparency is the ultimate innovation.”

Through this commitment to modernization, Tomes has positioned Prime Contractor Supply as a next-generation contracting and logistics firm, one capable of operating at the scale and sophistication demanded by national developers while retaining the personal accountability of a local business.

Raising the Bar for Industry Ethics

Beyond his own operations, Jeremy Tomes is on a mission to raise ethical standards across the construction industry. He regularly advocates for fair contracting practices, equitable procurement policies, and transparent bidding processes that protect both contractors and suppliers.

His work includes collaboration with regional trade associations, minority business councils, and public procurement agencies to establish best practices for ethical supplier relationships.

“Innovation without ethics leads to exploitation,” said Tomes. “Our responsibility as business leaders is to create systems that are efficient and fair at the same time.”

By setting this example, Tomes has inspired a wave of contractors and suppliers to reexamine how they conduct business, prioritizing trust, compliance, and respect as core elements of success.

Leading by Example

Jeremy Tomes’ leadership style is defined by accessibility and accountability. He maintains an open-door policy with employees and clients alike, ensuring communication flows freely across all levels of his organization.

Internally, his focus on mentorship and professional development has created a culture of excellence at Prime Contractor Supply. Employees are encouraged to take ownership of their work, think critically, and bring forward ideas that improve systems and service.

“Integrity isn’t just what you say, it’s what your team does when no one is watching,” Tomes noted. “That’s why we build our culture around empowerment and responsibility.”

By leading through example, Tomes has created a business that operates with consistency and character even in an industry known for its challenges.

Balancing Profitability and Purpose

While Tomes’ companies continue to grow rapidly, he remains deeply committed to aligning profitability with purpose. Prime Contractor Supply’s operational model prioritizes long-term client relationships over short-term gains, ensuring that every project contributes to sustainable success.

This philosophy extends beyond the company’s balance sheet. Tomes’ focus on ethical growth has led him to champion initiatives that promote workforce development, supplier diversity, and community reinvestment. Through local partnerships and training programs, he’s helping to build not only stronger projects but stronger people.

“Our success only matters if it creates opportunities for others,” said Tomes. “Integrity isn’t just about honesty, it’s about using success to make a difference.”

A Standard of Transparency in Every Contract

Transparency has become the defining feature of Jeremy Tomes’ business operations. From pricing models to supply timelines, every element of Prime Contractor Supply’s service is designed to provide clients with full visibility.

The company’s digital platforms allow clients to track materials, deliveries, and invoices in real time. These systems remove uncertainty and reduce the friction that often exists in construction logistics. By replacing opacity with clarity, Tomes has built a company culture rooted in trust and predictability.

Innovation Meets Accountability

Jeremy Tomes is proving that technology can coexist with accountability, a balance few companies achieve. While Prime Contractor Supply’s operational backbone is digital, its business relationships remain deeply personal.

Tomes ensures that every technological innovation serves a purpose: to make processes simpler, faster, and more reliable for the people who depend on them. Whether working with small residential contractors or large institutional clients, the company delivers the same combination of precision and professionalism.

“Integrity without innovation becomes outdated. Innovation without integrity becomes dangerous,” Tomes reflected. “You need both to build something that lasts.”

Recognition and Leadership Beyond the Company

Under Tomes’ guidance, Prime Contractor Supply has been recognized by regional industry associations for excellence in business ethics, supplier performance, and innovation in contracting. His reputation as a thought leader extends beyond construction; he is frequently invited to speak on panels about entrepreneurship, minority business development, and supply chain modernization.

He continues to mentor young entrepreneurs through local business networks, emphasizing that long-term success is rooted in trust and values, not shortcuts.

A Legacy of Trust and Transformation

Jeremy Tomes’ vision for Prime Contractor Supply and for the broader industry is clear: to create a future where ethical leadership and technological excellence go hand in hand. His companies stand as living proof that profitability doesn’t require compromise and that innovation rooted in integrity produces the most enduring results.

By setting the standard for honesty, professionalism, and forward-thinking strategy, Tomes has positioned himself as one of the leading business figures shaping the next chapter of American contracting.

“In this business, your word is your warranty,” Tomes said. “We don’t just build with concrete, we build with character.”

For more information on Jeremy Tomes and Prime Contractor Supply, visit https://biglawcapitalist.com/

Disclaimer: The content of this article is intended for informational purposes only and does not constitute financial, investment, or business advice. While the achievements and strategies of the individuals and companies mentioned are noteworthy, there is no guarantee of success or returns in any business venture or investment. Readers are encouraged to conduct their own due diligence and seek professional guidance before making any decisions related to business partnerships, investments, or procurement practices.

Why Personal Recommendations Outperform Advertising Every Time

Atlanta Wire Staff 2 on December 22, 2025

In the constant flow of information and countless choices, deciding what to buy, where to eat, or what to watch can feel overwhelming. Many people turn to advertising for guidance, seeing flashy commercials or sponsored social media posts. However, there’s a different kind of influence that often holds far more sway: personal recommendations. These come from friends, family, or people a person trusts, and they consistently prove to be more effective than even the cleverest advertising campaigns. Understanding why these personal endorsements carry such weight reveals a lot about how people make decisions.

Why Do People Trust Recommendations More Than Ads?

The main reason why personal recommendations outperform advertising lies in a simple concept: trust. Advertising, by its very nature, is designed to persuade. Consumers know that advertisers have a direct financial interest in selling a product or service. This inherent bias often leads to a degree of skepticism when encountering an ad. People are naturally wary of information that feels too polished or overtly promotional.

On the other hand, a recommendation from a friend or family member comes from a place of perceived impartiality. When a friend suggests a new restaurant, a particular type of shoe, or a streaming series, there is no expectation that they benefit financially from that suggestion. This lack of perceived self-interest builds credibility. The recommendation feels genuine and unbiased, making it far more believable and influential than a paid message. This foundational trust shapes how people receive and act on information.

How Do Personal Connections Make Recommendations More Relevant?

Personal recommendations are not just trusted; they are also deeply relevant. When a friend recommends something, they often do so with a clear understanding of an individual’s specific needs, tastes, and even budget. A friend might know a person enjoys adventurous food or prefers a certain style of clothing, making their suggestion incredibly tailored. This contrasts sharply with most advertising, which, even when targeted, aims at broad segments of the population.

Why Personal Recommendations Outperform Advertising Every Time

Photo Credit: Unsplash.com

For instance, an advertisement for a new car might highlight its features for a wide audience, but a friend who knows someone has a long commute and small children can recommend a specific model based on fuel efficiency and safety ratings that are directly applicable to that person’s situation. This personalized context makes the recommendation immediately more actionable and appealing. It moves beyond generic claims and speaks directly to what matters most to an individual.

What Role Does Shared Experience Play in Influencing Choices?

Another powerful aspect of personal recommendations is the element of shared experience. When a friend talks about their positive encounter with a service or product, they are often sharing a story or a specific detail that advertising rarely conveys. This might involve details about customer service, how a product performed in a real-world scenario, or the actual atmosphere of a place. These authentic anecdotes add depth and tangibility that glossy advertisements struggle to replicate.

For example, a travel advertisement might show beautiful beaches, but a friend’s detailed story about a specific resort’s friendly staff, amazing food, and fun activities makes the destination feel much more real and appealing. The shared experience creates a vicarious connection, allowing the person receiving the recommendation to imagine themselves having a similar positive outcome. This narrative quality makes the information more memorable and persuasive, moving beyond simple facts to evoke emotions and build desire based on real-world proof.

How Do Recommendations Create a Ripple Effect?

The influence of personal recommendations often extends beyond a single interaction, creating a ripple effect. A positive experience shared by one person can quickly spread through their social network. When someone acts on a friend’s recommendation and has a good experience, they are then likely to share their own positive story with others. This organic spread of information leads to a powerful form of word-of-mouth marketing that advertising campaigns aim to emulate but rarely achieve with the same level of authenticity.

This continuous chain of trusted endorsements can build strong reputations for businesses and products over time. While advertising can generate initial awareness, it is often these personal connections that drive conversion and foster long-term loyalty. The genuine enthusiasm of a satisfied customer, shared with someone they know, becomes an incredibly effective tool for influencing decisions, demonstrating that human connection remains paramount in the vast marketplace of choices.