Starting a business is not an easy thing to do. Aside from having great products and services, aspiring business owners should have a knack for marketing and networking, but in reality, not all people have this precise set of skills and talent. So, to help business owners who do not have many connections or are not that skilled in the art of advertising, LaShonda Johnson created Hustlers Expo Events Inc.
It is a venture that brings small-time entrepreneurs together with the purpose of creating a community that supports one another. One of its main services is to host pop-up shop events in different cities across the country and bring aspiring business owners together in one venue so they can network and build business relationships. The pop-up shops also serve as a way for these startups to gain organic traffic and followers, attract new customers, and ultimately increase sales.
This enterprise was conceived from founder LaShonda Johnson’s personal experience. She used to have a hair company called 360impressionz LLC which unfortunately failed. Instead of feeling defeated, she used this circumstance as a way for her to learn and improve as a business owner. Because of her perseverance and determination, 360impressionz LLC is slated to make a comeback as a bigger and better company.
LaShonda realized that having a great idea for a business only does half of the job. Being able to execute that vision properly is equally if not more important, yet this is where many business startups struggle. She saw an opportunity to help these new business owners and decided to share her experience and expertise through Hustlers Expo.
What sets it apart from the competition is its real compassion for aspiring business owners. The pop-up shops provide a temporary setting for entrepreneurs who do not have the financial capacity to invest in a storefront or office space. No contract, rent, utilities, or LLC is required to take advantage of the service. Aside from being a more budget-friendly option, the expo events are a surefire way to build a brand’s presence. It is also one of the most convenient ways to test out the market and a product.
Vendors who sign up with Hustlers Expo also get the added benefit of appearing on their website. In fact, the pictures, videos, or any promotional material on the site will never be deleted, which is yet another way to ensure the visibility of one’s business.
As for the future, the organization has one clear goal. It aspires to host the biggest pop-up shop and bring in over 500 hundred small businesses in a yearly event. To achieve this, LaShonda, together with her team, plans on slowly expanding Hustlers Expo by organizing simultaneous pop-up shop events in different cities.
Building a business from scratch might feel challenging and daunting; however, finding a community of like-minded people who help and learn from one another makes the journey a whole lot easier.
Learn more about Hustlers Expo Events Inc. by visiting their website on this link.
