Female athlete and entrepreneur Santia Deck, also known as the Queen of Abs, is one of the few financially-free athletes who is not signed to a specific sport. She is the epitome of a visionary who marches to her own drum. Santia refuses to fit any mold and aims to pave the way for female athletes who might have struggled with bullying because of their physique and empower them to raise their flag on every platform she has, including through her brand TRONUS or through her books, How to Land Sponsorships and Endorsement Deals as an Athlete and How to Build a Brand on Instagram.
Santia is one of the few successful unsigned athletes who have cemented their names on social media. Today, she stands proud with the support of over three million loyal and engaged followers, and her numbers grow exponentially every day. On top of being an author and scaling TRONUS, Santia is also the brains behind the fashion boutique Santia Marie Fashion and the fitness app called Coach Queen of Abs.
The minute Santia entered the world, everyone knew she was born to be an athlete because of her muscular build. But her calling came with a price. Even as one of the best football athletes in Texas A&M Kingsville up until her collegiate career, Santia had to deal with bullies who would criticize her for not fitting into the feminine stereotype. Her experiences, later on, inspired her to empower others to build their self-confidence and realize that every form is beautiful, regardless of what others may say.
Her shoe line, TRONUS, was built to empower women facing depression from bullying and criticism for looking stockier than most girls. Santia overcame hindrances just so she could build careers in football and rugby, and even after proving her talent and athletic skills, there were still voices who made her feel inadequate. After battling injuries and depression, she has now made it her mission to help athletes thrive in sports and generate income in various ways, from building their own brands to sharing their stories with the rest of the world.
In everything she does, Santia wants nothing more than for her audience to feel beautiful in their own skin and embrace their bodies, muscles, stockiness and all. Leveraging her experiences, from her successes to her failures and everything in between, she strived to be the highest-paid female athlete of her generation and show others that anything is possible. Furthermore, she aims to be the mentor she never had for others who want to enter the world of sports and uplift their spirits amidst all the criticisms that may come their way.
Santia proves that athletes can also win beyond their playing field and that they don’t have to play to compete to be successful. She is inspiring a new generation of athletes to take the reign and showcase who they are on the inside and out.
“If anybody knows my story, they know Instagram truly changed my life and allowed me to have financial freedom,” Santia said. “I am now ready to teach others how I did it and how they can do it too.”
