By: Shawn Mars
May 2, 2025 — Jefferson, GA – In a move aimed at modernizing its image while celebrating its deep historical roots, the City of Jefferson in Georgia has awarded Ghost Brands as its official partner to lead a full-scale municipal rebrand. The Greenville, South Carolina-based agency will guide the creation of a unified identity across all city departments — from visual design to messaging, mission, and civic engagement.
A City with Heritage, Poised for Growth
Located in the heart of Jackson County, the City of Jefferson is a growing community known for its rich history, strong school systems, and small-town charm. As the city experiences a new wave of economic development and population growth, leadership saw an opportunity to align its public image with its evolving identity.
“Jefferson is a place where history and progress intersect,” said city officials. “We wanted a partner that could honor our legacy while helping us define who we are becoming — and Ghost Brands stood out as the right team for that challenge.”
Why Ghost Brands?
Founded in 2020, Ghost Brands has earned a reputation as a behind-the-scenes powerhouse in brand development, marketing strategy, and creative execution. Known as “The Secret Marketing Agency,” they’ve helped launch and revitalize brands across industries — from professional sports teams to consumer goods and civic initiatives — through a blend of strategy, storytelling, and design.
With a mission rooted in building brands from the ground up, Ghost Brands approaches each project with deep research and a commitment to authenticity. The agency has led notable efforts for organizations such as the Athens Rock Lobsters, City of Simpsonville, Hub City Spartanburgers, Spinx, and HipBurger, among others, bringing bold ideas and community-aligned execution to each engagement.
A Year-Long Discovery and Development Process
Over the next 12 months, Ghost Brands will undertake an immersive research and development phase designed to understand the heart of Jefferson. This includes interviews with residents, local business owners, city staff, and elected officials — as well as historical deep dives into the city’s legacy, cultural fabric, and future vision.
“We are thrilled to partner with Ghost Brands on the rebranding project for the city. Their creative strategy promises to craft not only a logo, but build a brand that tells the story of our past, showcases our present, and points to the path of our future.” – Mayor Jon S. Howell
This discovery process will inform the development of a comprehensive brand strategy for the City of Jefferson. Deliverables will include a new mission statement, vision, unified city messaging, and visual identity — including logos, color palettes, typography, and creative guidelines — that can be implemented across all departments, events, and touchpoints.
“This isn’t just about a new logo — it’s about building a brand that reflects Jefferson’s values, voice, and vision for the next generation,” said Britton Briley, Founder of Ghost Brands. “We’re honored to help tell that story.”
Laying the Foundation for the Future
With the rebrand officially underway, Jefferson leaders are optimistic that this initiative will help create stronger connections between the city and its residents, attract new investment and visitors, and provide a clearer platform for communication and growth. The rebranding is expected to roll out in phases starting in early 2026.
About Ghost Brands
Ghost Brands is a full-service branding and marketing agency based in Greenville, South Carolina, specializing in building brands from the ground up. Known as “The Secret Marketing Agency,” Ghost Brands partners with businesses, cities, and organizations to deliver strategic storytelling, design, digital marketing, and campaign execution that aligns with purpose and community impact. With a diverse client portfolio spanning sports, municipalities, consumer products, and emerging startups, Ghost Brands has become a trusted name in authentic brand development across the Southeast and beyond. Learn more at ghostbrands.com.
About the City of Jefferson, Georgia
Located in Jackson County, the City of Jefferson is a thriving community rooted in rich history and southern charm. Known for its award-winning school system, vibrant downtown, and family-friendly quality of life, Jefferson continues to experience strong residential and economic growth. The city balances its historical significance with a forward-thinking mindset, positioning itself as one of Northeast Georgia’s most welcoming and progressive places to live, work, and visit. Visit cityofjeffersonga.com for more.
Published by Jeremy S.
