By: Jordan Ellis

In a story that blends personal perseverance with business innovation, Carlton Washington, Co-Founder of 4EVER YOUNG, is returning to Atlanta to open a new flagship location at 1080 West Peachtree Street in Midtown.

Set to complete construction by this March, this highly anticipated center is expected to introduce one of the nation’s growing vitality and anti-aging brands to the heart of the city.

Washington, a Washington D.C. native, co-founded 4EVER YOUNG in 2014 after overcoming significant personal challenges. Less than 15 years ago, he found himself bankrupt and living in the Bankhead area — a neighborhood historically associated with socioeconomic hurdles.

Despite these early setbacks, Washington earned his MBA from Kennesaw State University, supplementing the bachelor’s degree he obtained from Howard University. Shortly after completing his graduate studies, he moved to South Florida and co-founded 4EVER YOUNG alongside Deniz Duygulu.

The business has grown steadily, expanding from a single wellness center into a thriving franchise with over 60 units currently open and an additional two locations launching each month.

“I’m thrilled to bring 4EVER YOUNG to the ATL,” says Washington. “Atlanta has always been a part of my story—from my tough times in Bankhead to earning my MBA at Kennesaw State University. Now, I’m returning as the co-founder of a brand that’s on a mission to transform how people approach health, wellness, and longevity.”

A New Flagship in Midtown

The Midtown neighborhood’s economic growth and diverse community make it a promising setting for 4EVER YOUNG’s flagship Atlanta store. Washington is partnering with local franchisee and Kappa Alpha Psi fraternity brother Taj Jones to unveil the wellness center, which will offer a range of anti-aging, hormone replacement, and cosmetic treatments.

By choosing Midtown as the location for the flagship, Washington aims to engage with professionals, families, and students across the metro area.

“People are more focused than ever on living healthier, more energetic lives,” Washington observes. “Our location in Midtown places us in the center of Atlanta’s dynamic growth and revitalization. We’re making it easier for busy locals—from business executives to college students—to access treatments that help them feel and look their best.”

From Bankruptcy to a Booming Brand

Washington’s remarkable journey began when he faced financial hardship. After leaving Atlanta in bankruptcy, he was determined not to let that setback define him. With determination, he immersed himself in business education, learning everything from marketing to operations.

That knowledge proved valuable when he and his partner opened the first 4EVER YOUNG location in 2014. By combining innovative treatments, a customer-focused approach, and strategic franchising, the company has expanded to over 17 states.

“I built 4EVER YOUNG around the principle that everyone should have the opportunity to age on their own terms,” Washington says. “Our centers offer personalized plans, from hormone therapy to aesthetic treatments, grounded in science and delivered by experienced professionals.”

Washington goes on to explain that they’ve continuously refined their model, and that the company’s expansion is due, in part, to customer satisfaction with the results they see.

Bringing National Expertise Back to Atlanta

Having spent a decade scaling 4EVER YOUNG across the country, Washington is now using his expertise to make the Atlanta store a key destination.

His role extends beyond typical franchise ownership. As a strategic advisor to the larger 4EVER YOUNG network, he plans to increase brand awareness locally through content creation, influencer partnerships, and community engagement.

“I see myself as both an ambassador for the 4EVER YOUNG brand and a bridge to the local community,” explains Washington. “People who haven’t heard of us may think of anti-aging as just a cosmetic trend. In reality, we focus on holistic wellness, addressing everything from hormone balance to advanced skincare.”

Influencer Collaborations and Community Engagement

To generate interest around the Atlanta grand opening, Washington is exploring partnerships with local influencers and community leaders.

By offering them exclusive tours, service demonstrations, and content collaboration opportunities, he hopes to spark organic interest. Plans also include open-house events, wellness seminars, and philanthropic initiatives to support local causes.

“We’re going all in,” he says. “Atlanta’s always responded best to authenticity. I want people to know that 4EVER YOUNG isn’t just an out-of-town brand coming in. It’s a nationally recognized concept being tailored to local needs, powered by someone who’s been part of this city’s journey.”

Setting Sights on the Future

Washington’s ambitions don’t stop with Midtown. With his expertise in grassroots marketing, franchise development, and brand building, he views the Atlanta flagship as just the beginning. Additional locations throughout the Atlanta metro area are in the planning stages, each positioned to bring 4EVER YOUNG’s expertise to a broader audience.

“I learned early on that adversity often drives innovation,” Washington reflects. “Going bankrupt in Atlanta pushed me to learn, adapt, and grow. Now, I’m returning to share what I’ve learned. Whether you’re new to wellness or already health-conscious, 4EVER YOUNG will be here to support your journey.”

About 4EVER YOUNG

Founded in 2014, 4EVER YOUNG is one of America’s rapidly growing vitality and anti-aging franchises. With comprehensive treatments ranging from hormone therapy to medical aesthetics, the brand combines clinical rigor with a client-centric approach.

Each 4EVER YOUNG center offers personalized consultations and long-term health planning, aiming to help individuals feel and look their best at every stage of life.

About Carlton Washington

Carlton Washington is the Co-Founder of 4EVER YOUNG, an MBA graduate from Kennesaw State University, and a Howard University alumnus. He transformed personal hardship into a thriving business, guiding 4EVER YOUNG to national recognition with over 60 locations across 17 states. With a passion for health, wellness, and strategic community-building, Washington is returning to Atlanta to open the Midtown flagship—continuing his mission to empower individuals with innovative anti-aging solutions.

For more information on the flagship Midtown location or to learn about 4EVER YOUNG’s full range of services, visit https://4everyoungantiaging.com/ or follow @Carlton_Washington_ on Instagram for updates on the store’s grand opening.

Disclaimer: This content is for informational purposes only and is not intended as medical advice, nor does it replace professional medical expertise or treatment. If you have any concerns or questions about your health, always consult with a physician or other healthcare professional.

Published by Tom W.