Atlanta’s vibrant Westside Provisions District just got a little brighter with the grand opening of E+ROSE Wellness Company. This Nashville-based plant-powered café has won over wellness enthusiasts, foodies, and celebrities. Known for its nutrient-packed juices, açaí bowls, superfood smoothies, and wellness-focused menu, E+ROSE is stepping out of its Nashville roots to make an exciting debut in Georgia’s capital. And if the buzz surrounding its arrival is any indication, Atlanta is more than ready for the E+ROSE experience.
Founded in 2015 by registered dietitian Robbie Nowinski, E+ROSE is no ordinary café. It’s a lifestyle brand built on the belief that health and happiness start with whole, natural foods—and that nourishing your body should be as flavorful as it is functional. With eight thriving locations in Nashville, the café has proven its message resonates. Now, with its first Atlanta location at 1100 Howell Mill Road, E+ROSE is bringing its signature flair for wellness to one of the city’s most dynamic neighborhoods.
“We’re thrilled to introduce E+ROSE to the Atlanta community,” said Nowinski, reflecting on the café’s newest chapter. “This move to the Westside Provisions District is an exciting opportunity to connect with new customers who value fresh, plant-forward options that are as flavorful as they are nutritious.”
Photo Courtesy: Westside Provisions / eandrose.com
And what a location to make an entrance! Nestled among iconic shops, boutique fitness studios, and trendy restaurants, E+ROSE’s new space has been thoughtfully designed to match the district’s chic yet welcoming vibe. From abundant natural light and lush greenery to calming natural tones, the café radiates an energy that invites you to linger, whether grabbing a coffee, enjoying a superfood bowl, or simply soaking in the positive atmosphere.
“When people visit us, we want them to feel good just walking through the doors,” Nowinski explained. “We’ve designed our spaces to inspire and uplift, to be a place where you can hang out, make connections, get some work done, and, of course, fuel your body with nourishing food.”
Atlanta locals can expect more than just an exceptional menu at E+ROSE. The café also brings its wellness-forward ethos to the community through events and activations designed to promote movement, mindfulness, and connection. From yoga sessions to fitness collaborations and community gatherings, E+ROSE is set to become a hub for those seeking more than just a meal—it’s about cultivating a lifestyle.
“We believe health comes not just from the food we eat, but from so much more—movement, mindfulness, community, and a zest for life,” said Nowinski. “We’re here to provide an elevating, high-performance, mouthwatering experience, and we’re excited to host various health and fitness events to deepen our connection with this amazing city.”
For Nowinski, choosing Atlanta as the first expansion city outside of Nashville wasn’t just a business decision; it was a heartfelt leap into a community that had already shown enthusiasm for the brand. “We’ve had so many wonderful people from Atlanta visit our Nashville shops over the years, and they always spoke so kindly of the city,” he said. “This is our first foray outside of Nashville, and we feel like small-town kids headed to the ‘Big City’—brimming with excitement.”
Atlanta’s vibrant culture, growing wellness scene, and dynamic energy made it an exciting choice for E+ROSE’s expansion.
“Atlanta is full of history and has such a rich culture of creativity,” Nowinski said. “It’s a city with a real entrepreneurial legacy, and we’re excited to be part of that, to learn and grow beside some of the best on the planet.”
The answer is a resounding Y-E-S for those wondering if Atlanta’s E+ROSE will bring anything new. While staying true to its roots with signature offerings like organic cold-pressed juices and vegan bowls, the new location will also embrace Atlanta’s unique vibe with exclusive menu items and events tailored to the community.
And if the accolades E+ROSE has already garnered are any indication—like winning Best Juice Bar and Best Smoothie Bowl from Nashville Scene—Atlanta is in for a treat. Whether you’re stopping by for a post-yoga smoothie, grabbing a quick but nutritious lunch, or joining one of the café’s wellness events, the new E+ROSE location promises to deliver on its mission to elevate and inspire.
With its Westside Provisions debut, E+ROSE Wellness Company is excited to join Atlanta’s dynamic food and wellness scene. This launch marks the start of a new chapter for E+ROSE and its connection with the Atlanta community.
Published by Stephanie M.
