By: Dakota Lee
How can you turn your cold outreach from ignored messages into engaging conversations? The answer lies in a simple yet powerful strategy: leveraging your online media features. Gavin Lira and Grant Lira, the brains behind The Empathy Firm, have mastered this technique, and they’re here to share their insights on making your outreach efforts more effective.
If your current cold outreach via email or social media platforms is yielding results, keep up the good work! But there’s always room for improvement. By incorporating an invitation for recipients to Google your company name or check out your media features, you can build credibility and increase engagement.
Integrating Press Features
When reaching out to potential clients, especially through email, Gavin Lira stresses that establishing trust quickly is essential. Adding a line inviting them to research your company can make a significant difference.
For instance, consider ending your email with:
“But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us. Alternatively, here is a press article we were recently featured in that talks about our system: [ARTICLE_LINK].”
This approach works exceptionally well if the article is from a well-known publication. Even medium-sized publications can be effective if they provide a full feature on your company. This strategy not only provides social proof but also shows that you are transparent and confident in your reputation.
Leveraging Podcast Appearances
Podcasts are another powerful tool for building credibility. If you’ve been featured on a top-ranked podcast, use that to your advantage in your cold outreach. You might say:
“But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us. Or if it’s easier, here is a top-ranked podcast that we were recently on. It does a good job giving an overview of our system and how it works: [EPISODE_LINK].”
This method is particularly effective with podcasts from reputable sources but can also work with niche podcasts that have a dedicated following. Gavin points out how this allows your potential clients to hear firsthand about your expertise and success stories.
Customizing Outreach for Different Platforms
Different outreach platforms require specific customization. For LinkedIn, make your bio more attractive by including mentions of major places where you’ve been featured, whether in podcasts or press articles. Adding links to these features can drive interested parties directly to your media highlights.
When using cold email, include mentions of your media features in your signature, but avoid direct links to maintain email deliverability. A simple note like, “Featured in Forbes and top-ranking podcasts,” can go a long way in establishing your credibility.
For social media platforms like Instagram, utilize your bio to include links to your media features. On Facebook, you can make use of your cover photo to showcase images or logos of publications and podcasts where you’ve been featured. These visual cues can instantly boost your profile’s authority.
Why This Works
The psychology behind this strategy is straightforward: people trust third-party validation.
When potential clients see that reputable sources have acknowledged your expertise, they’re more likely to believe in your capabilities. It shifts their perspective from skepticism to curiosity, making them more open to engaging with you.
Final Thoughts
Enhancing your cold outreach with media features is a game-changer. Gavin Lira of The Empathy Firm emphasizes that this approach not only builds trust but also increases the chances of converting cold contacts into warm leads. By inviting recipients to explore your media mentions, you add a layer of authenticity and transparency to your outreach efforts.
Remember, in the world of cold outreach, first impressions are everything. By leveraging press and podcast features, you can create a compelling narrative that resonates with your audience. So, take a page from Gavin Lira’s playbook and start transforming your cold outreach strategy today.
Published by: Martin De Juan
