@Hotel, a forward-thinking travel booking platform known for its innovative use of social media to connect travelers with distinctive hotel deals, is making its next big move. The company, formerly known as TripScout, has announced the launch of a new page dedicated specifically to Las Vegas, marking its first foray into targeting a single destination market on this scale. This expansion comes as Las Vegas continues to experience strong growth in tourism, fueled by a wave of new entertainment venues, sports events, and its established reputation as a popular travel destination.
The decision to focus on Las Vegas was strategic and data-informed. Over the past year, the city has seen a significant surge in visitor numbers, returning to pre-pandemic levels and even surpassing them in some quarters. The city’s appeal as a global entertainment hub remains strong, thanks to high-profile sporting events like Formula 1 and the Super Bowl, as well as a thriving convention sector that attracts millions of business travelers annually. In addition, a younger, more digitally savvy demographic is increasingly visiting Las Vegas, spending heavily on experiences, dining, and accommodations.
Las Vegas aligns well with @Hotel’s model, which leverages Instagram, TikTok, and private chat groups to provide travelers with exclusive access to notable savings on hotel stays compared to standard public rates. These exclusive offers are made possible by operating outside the constraints of traditional online travel agencies (OTAs) and using a direct-to-consumer strategy that has resonated with millennial and Gen Z travelers. By launching a dedicated Las Vegas page, @Hotel aims to cater to this growing market, offering curated deals and experiences tailored specifically to Sin City’s diverse visitor base.
“Our mission has always been to create a more connected, personalized travel booking experience, and there’s no better place to take this to the next level than Las Vegas,” said Konrad Waliszewski, co-founder and CEO of @Hotel. “The city’s remarkable growth, combined with its dynamic blend of luxury, entertainment, and accessibility, makes it an ideal choice for us to showcase the potential of social media-driven travel.”
To support this expansion, @Hotel recently completed a successful fundraising round, securing over $1 million in new investment. The funds will be used to advance the development of the Las Vegas page, enhance the platform’s backend technology, and expand its marketing efforts to reach a broader audience. This latest round of funding builds on the company’s strong track record of growth. Since rebranding from TripScout in 2022, @Hotel has built a significant social media presence, establishing one of the prominent travel-focused audiences globally.
Investors were drawn to @Hotel’s ability to differentiate itself in a highly competitive industry. By offering special rates through private social media channels, the platform has created a unique niche that appeals to modern travelers seeking convenience, value, and authentic experiences. The Las Vegas page is expected to further enhance @Hotel’s standing in this space, while also serving as a potential model for future expansion into other major markets.
The Las Vegas page will not only feature valuable offers on hotel stays but also curated experiences, partnerships with local businesses, and unique opportunities for events and attractions. For example, visitors booking through @Hotel may gain access to special packages for iconic shows, dining reservations at sought-after restaurants, and VIP entry to some of the city’s popular nightclubs. The goal is to create a comprehensive resource for travelers looking to maximize their time in Las Vegas while enjoying meaningful savings.
As @Hotel rolls out its Las Vegas initiative, the company is continuing to innovate. Plans include integrating AI-driven recommendations to personalize offers based on user preferences and leveraging data analytics to identify new travel trends. This strategic approach ensures that @Hotel remains at the forefront of the evolving travel industry.
The launch of the Las Vegas page marks an important milestone for @Hotel, one that underscores its ambition to redefine how travelers plan and book their trips. With a robust funding boost, a proven business model, and a clear vision for the future, @Hotel is poised to make a significant impact in Las Vegas and beyond. As the platform continues to grow, it is not just adapting travel booking practices but also exploring new ways for businesses to harness the power of social media to connect with consumers in valuable ways.
Published by Stephanie M.
