The balance between brand visibility and consumer confidence changes with the advent of digital channels and changing viewer attitudes. In today’s competitive environment, advertising agencies are pushed harder to deliver ideas that not only break through the clutter but also result in measurable outcomes. Such is the biggest challenge where tradition and innovation must coexist, such as in luxury auto, motorsport, and lifestyle branding. While companies struggle to form richer emotional connections with viewers, marketing campaigns are usually judged on their ability to engage, teach, and inspire in real time.
In this setting, some agencies have doubled down on creative risk-taking, while others have focused on data. Those who can manage to do both draw attention for their agility and delivery. Kahn Media, which operates out of Moorpark, California, and has been around since 2008, is among the agencies that have strived to adapt in this evolving environment. Its most recent campaign work has crossed sectors from performance vehicles to cultural institutions, and most characteristically, blended visual storytelling with synchronized public relations, influencer activation, and celebrity activation.
One of these endeavors was the launch of the Aprilia ELECTRICa Project, a hybrid motorcycle concept revealed by Italian motorbike manufacturer Aprilia in 2022. It was a landmark moment for the company as it entered the electric vehicle landscape. Kahn Media was tasked with overseeing both the press launch and the online promotion of the concept. The campaign focused on the union of lifestyle photography with technical training, backed by disciplined social media placements and seeding with performance motorcycle influencers. The project was featured in Cycle World and RideApart and, more generally, was the initial, incipient efforts to position Aprilia in the emerging electric mobility dialogue.
A final instance arrived in the form of long-form content, as the agency partnered with RUF Automobile on a documentary-film style production. Released in 2023, the RUF documentary aimed to capture the history of the high-performance German sports car manufacturer. The production combined archival footage, interviews, and immersive filmmaking techniques. The production was bought by the automotive media sites Top Gear and The Drive, with the campaign being highlighted for its combination of nostalgia and forward-looking storytelling. Kahn Media used online outreach as well as influencer partnerships to extend the reach of the film, garnering over 1 million views on social media and YouTube within the first two months.
Aside from product and brand storytelling, the agency has supported event-driven campaigns. In 2022 and 2023, Kahn Media assisted with The Quail, A Motorsports Gathering’s communications campaign, a prestigious automotive celebration held annually in Carmel, California. The event has been established as a staple of Monterey Car Week, with the event frequently attracting a combination of collectors, journalists, and executives from the automotive industry. For Kahn Media, the strategy would be to position The Quail as the world’s outstanding product showcase and cultural experience. The campaign would leverage high-resolution visuals, limited-edition press invitations, and social media activations to drive attendance and post-event coverage.
Another visibility platform that the agency managed publicity efforts for was the newer Beverly Hills Tour d’Elegance, another emerging event in the Southern California car calendar. The tour of rare and historic automobiles wheeled down Rodeo Drive and other big Beverly Hills streets. Hyper-local and national media coverage and working with city leaders and event sponsors to control branding were the primary focuses of Kahn Media. Media outlets like the Los Angeles Times and Automobile Magazine covered the event, and social media posts from event-attending influencers propagated its coverage to broader audiences.
Adaptation during industry disruption has also marked the agency’s campaign history. When the COVID-19 pandemic forced temporary closures across museums and cultural venues, the Mullin Automotive Museum in Oxnard, California, had to rethink how it engaged with patrons. Kahn Media helped pivot its strategy to digital, overseeing a virtual tour series in 2020 and 2021 that included narrated walkthroughs, artifact highlights, and live Q&A sessions on social media. The shift maintained visibility during a difficult time and was noted by publications such as Hemmings Daily for its innovative approach to museum engagement.
The agency’s work is typically carried out under the direction of its leadership team, including founder and CEO Dan Kahn, alongside senior executives Cory Burns, Kelly Russell, and Luke Walsh. Their collective backgrounds in media, creative direction, and account strategy allow the firm to offer integrated services ranging from video production to data analysis. While individual campaign results vary, the agency reports year-over-year growth. It has been named multiple times to the Inc. 5000 list of fastest-growing private companies in America, most recently in 2023.
Data points like these reflect not only business expansion but also client retention and trust. According to Inc., the agency saw three-year revenue growth of over 60 percent leading up to 2023, and it has ranked among the top 50 fastest-growing private companies in the San Fernando Valley region, as recognized by the San Fernando Valley Business Journal.
Taken together, the campaign work handled by Kahn Media illustrates a broader shift in marketing dynamics. As platforms evolve and consumer attention fragments, the ability to combine traditional PR with digital storytelling has become a core differentiator for agencies. Whether through branded films, event strategies, or influencer rollouts, firms that adapt quickly to new formats are more likely to produce outcomes that align with client expectations and market realities.
Disclaimer: The details regarding Kahn Media’s operations, projects, and leadership are subject to change. All campaign results mentioned, such as viewership and engagement metrics, are based on the company’s reports and third-party media coverage, and individual results may vary. Readers are encouraged to verify details with Kahn Media directly for the current and accurate information.
