By: Kiid Coffee

In a world where entrepreneurship often seems reserved for seasoned adults, one young Atlantan is proving that age is just a number. Meet Ethan Sanborn, an 8-year-old Atlanta native who, alongside his father David, has launched Kiid Coffee—the world’s first coffee created specifically for kids. This innovative product is not just about taste; it’s a nutritional powerhouse designed to support the growth and well-being of young children.

The Birth of an Idea

Kiid Coffee’s journey began with a simple curiosity. Ethan, a student at Dolvin Elementary in Alpharetta, always showed a keen interest in his father’s morning brew. What started as innocent sips quickly became a family project after Ethan had two leg breaks before the age of 7. Despite the appearance of a nutritious diet, the Sanborn family realized there was a lack of micronutrients in many of the foods their sons were consuming.  This revelation sparked the idea of creating a beverage that was both delicious and packed with essential vitamins and minerals.

“Kiid Coffee originated from our morning routine,” David Sanborn shares. “Ethan and his younger brother were always interested in my coffee. When Ethan started asking for his ‘coffee’ daily, that’s when the light bulb went off.”

What Makes Kiid Coffee Unique?

Kiid Coffee is made with organic, water-process decaffeinated coffee, cacao, prebiotic fiber, and a specially formulated vitamin-mineral blend. The result is a drink that is 99.9% caffeine-free, has no added sugar, and is loaded with more vitamins, essential minerals, antioxidants, and fiber than the vast majority of kids’ beverages on the market. 

David explains, “We wanted to create something that would not only taste great but also contribute to our kids’ health. Importantly, we created a product that our kids would love to drink every day.”

Beyond the Beverage: A Mission to Educate and Inspire

Kiid Coffee is more than just a drink; the Sanborn family is on a mission to transform children’s nutrition and inspire a new generation of young entrepreneurs. By teaching kids fundamental lessons about healthy eating and entrepreneurship at an early age, David and Ethan hope to make a lasting impact.

David, a Georgia Tech graduate, former athlete, and seasoned entrepreneur, sees Kiid Coffee as more than a new business. “As a health-conscious parent, I was sort of dumbfounded when I realized how nutritionally inadequate most foods are today. This is especially true when you look at the micronutrient needs of kids ages 3 – 12. We want to fill that gap while also educating kids (and parents) about what is and isn’t, in their food.”

The Road to Success

Launching Kiid Coffee hasn’t been without its challenges. As David reflects on his entrepreneurial journey, which includes a decade of experience and multiple startups, he emphasizes the importance of staying curious, being humble, and always being willing to adapt.

“Starting Kiid Coffee with my son has been an incredible learning experience,” says David. “It’s a reminder that great ideas can come from anyone, no matter their age. Our goal is to create something that not only supports kids’ health but also sparks their interest in entrepreneurship.”

Social Media Buzz: Parents Across the Nation Are Curious

Since its launch, Kiid Coffee has sparked a wave of curiosity and excitement on social media, with parents from all over the country eager to learn more about this innovative product. The brand’s social media channels have been buzzing with questions and comments, ranging from enthusiastic support to thoughtful inquiries about ingredients and health benefits. Many parents are thrilled at the prospect of giving their kids a nutritious alternative to sugary drinks, with one parent exclaiming, “Oh my gosh, my kids will love this! Gonna try every flavor!” 

The Sanborns have been actively engaging with their growing community, addressing concerns about caffeine content, sweeteners, and the nutritional value of Kiid Coffee. For instance, when asked about the use of monk fruit extract, they reassured parents by explaining that Kiid Coffee uses pure, organic monk fruit extract without erythritol, a common additive in other products. This open dialogue has not only fostered trust but has also demonstrated Kiid Coffee’s commitment to transparency and healthy living.

Expanding Into Retail: A New Milestone

Kiid Coffee is already making its expansion into retail stores, starting with Heirloom Donuts in Peachtree City and Newnan. This strategic move marks the brand’s entry into brick-and-mortar locations, making it easier than ever for families to enjoy Kiid Coffee at home or on the go. This retail expansion underscores the brand’s commitment to providing healthier, kid-friendly alternatives to traditional sugary beverages.

“We’re so excited to have Heirloom choose Kiid Coffee for their retail locations in Georgia,” says David Sanborn, co-founder and father of the young entrepreneur behind Kiid Coffee. “This expansion is a significant milestone in our journey, and we see enormous growth potential in this channel. By increasing our retail presence, we’re making it easier for parents to choose a healthier beverage for their children, and provide an experience for families to enjoy together.”

A Future of Possibilities

As Kiid Coffee continues to grow, the Sanborn family remains committed to their mission. They hope to expand their product line and reach more families who are looking for healthier beverage options for their children.

“We’re excited about what the future holds,” David shares. “Kiid Coffee is just the beginning. We’re dedicated to making a positive impact on our community and beyond.”

For more information about Kiid Coffee or to try a sample, visit KiidCoffee.com.

Published by: Nelly Chavez