CRWD, an Atlanta-based platform, is set to officially launch on November 20, offering a new approach to philanthropy. Designed to empower both individuals and nonprofits, CRWD focuses on recurring micro-donations, making charitable giving more accessible and consistent.

A Mission Rooted in Personal Experience

Founded by Atlanta natives Conrad McMurray and Chad Fofana, CRWD is the result of their firsthand experiences with the challenges nonprofits face in maintaining steady funding. Both founders, raised in families involved in nonprofit work, sought to create a sustainable solution to support these organizations. CRWD’s mission is to help nonprofits secure dependable, recurring contributions, allowing them to focus on their impact rather than constantly seeking new donors.

Making Giving Accessible with Micro-Donations

At the heart of CRWD’s platform is the concept of recurring micro-donations—starting at just $5 per month. This model aims to make philanthropy accessible to a broader audience, contrasting with traditional views of giving as something exclusive to large benefactors. By encouraging small but consistent contributions, CRWD provides nonprofits with a steady support base while fostering a community-driven environment for donors.

A Personalized and Transparent Donor Experience

The platform also enhances the donor experience with its Philanthropy Profile feature. This personalized hub enables users to track their donations, share stories about their supported nonprofits, and inspire others to contribute. With a focus on transparency, users can provide feedback and share impact stories on nonprofit pages, making the process interactive and collaborative.

Integrating Philanthropy into Everyday Life

CRWD’s founders envision integrating philanthropy into daily life, much like sharing updates on social media platforms. The platform encourages users to make giving a regular, meaningful habit. As McMurray explains, “Philanthropy isn’t just about money. It’s about understanding and addressing the challenges others face.” This philosophy drives CRWD’s mission to build stronger, more caring communities.

A Vision for Nationwide Impact

Initially launching in Atlanta, CRWD plans to expand nationwide, connecting a growing network of donors to an increasing number of nonprofits. As it grows, the platform seeks to change perceptions of philanthropy, emphasizing consistent, community-focused support over sporadic, large-scale donations.

Photo Courtesy: CRWD

Empowering Young Philanthropists

CRWD distinguishes itself not only with its innovative funding model but also with its dedication to engaging young philanthropists and broadening nonprofit participation. By emphasizing accessibility, transparency, and community, CRWD addresses a significant need in the nonprofit sector and resonates with the modern donor.

Join the Movement

The official launch on November 20 marks the beginning of CRWD’s journey to inspire a nationwide movement. Those interested can learn more on the CRWD website or follow their Instagram account, @CRWDCARES, for updates.

With its unique approach to recurring micro-donations, CRWD is set to transform nonprofit engagement, making giving easy and impactful. The platform’s focus on accessibility and sustainability lays the groundwork for a new era of support for meaningful causes.

Published by: Annie P.