If someone tells you there was a period in human history when people did not migrate, know that this person is lying. Even when people did not know anything about transport, even when the most primitive wheel had not yet been invented, large groups changed their residence. Ancient people covered hundreds of kilometers on foot to avoid certain problems and find a good place to live.

Of course, the motivations for migration in ancient times were purely primal. People sought food, water, and safety from predators and enemies. Sometimes, they moved due to climatic changes or natural disasters. For example, a rising river might flood their previous settlement, forcing them to relocate.

Millennials have passed, but migration hasn’t vanished. On the contrary, it’s become even more active. The development of transportation plays its here. Today, a journey that took ancient humans years can be completed on a comfortable airplane or bus in just a few hours.

The reasons for migration, however, have evolved. Where ancient people searched for food, today’s migrants seek improved economic conditions. Simply put, they look for countries where their labor can bring higher earnings. Ancient humans searched for refuge from predators; modern migrants aim for stable political regimes that provide peaceful and dignified living conditions. Where ancient people searched for water, today’s migrants seek opportunities to realize their professional potential.

Today, migrants most often head to Western Europe and the United States. However, the United States stands out in this context. It is the undisputed world leader in terms of migration volumes. 15% of the country’s population comes from other countries. There are about 50 million migrants in the United States. Germany, which ranks second, with 16 million, is not even close to this figure.

Conflicts and upheavals have often influenced waves of migration to the United States in Europe—significant events like major wars and revolutions, including the Russian Revolution, shaped migration patterns. Since the 19th century, approximately 3 million people from Russian-speaking countries have relocated to the United States.

The emergence of a platform to interact with migrants was only a matter of time. That moment took place 30 years ago with the launch of RusRek. This platform caters to migrants and businesses that engage with them.

RusRek Website

RusRek provides the main resource for migrants through a web portal. It is an information site with communication capabilities for users. It is a source of news about both the United States and other countries, including the post-Soviet countries.

The site’s blog is divided into five thematic categories: news, migration, crime, healthcare, and economics. These are key areas for not only migrants but anyone else.

In addition, as mentioned above, expats can communicate here. People find friends here and make acquaintances. This is very important for migrants who have just found themselves in a new environment.

Additionally, users can easily order various services here without language barriers.

RusRek Radio Station

Radio station RusRek is, in fact, also a source of information, but for those who do not like to spend much time on the Internet. For example, you can receive the same important information while in a car.

Of course, much attention is paid to the news of the politics and economics of the USA and other countries. The hosts discuss healthcare, particularly US insurance, medicine, new drugs, medical equipment, etc.

Hosts discuss upcoming events like concerts, movie premieres, festivals, and exhibitions to make it easier for expats to plan leisure activities.

The station also helps migrants escape the daily grind and stress of settling in a new country. They can hear stories about fascinating countries, unique people, tourism, and other engaging topics through the radio.

RusRek Print Edition

For fans of traditional media, RusRek offers a print edition. Available at New York subway stations. Spend your time on the road usefully, reading interesting and relevant information!

RusRek: A Platform for Businesses

RusRek isn’t just beneficial for migrants. It also supports companies that interact with them. Here are some of the services the platform offers for businesses.

• Free ads: Local companies can post their commercial information on RusRek’s website for free.
• Complex business promotion:  Businesses can entrust RusRek’s team to promote their entire business or specific products. With a deep understanding of migrant needs, the platform’s specialists can tailor business offerings effectively.
• Market research:  Get information about the needs of migrants from RusRek specialists. With this data, you can better adapt to the selected target audience.
• Advertising campaigns: Campaigns run by RusRek specialists give superior results since these experts are fully familiar with the target audience.

Published by Joseph T.