During the past three years, the COVID-19 pandemic kept us at a distance from our family, friends, and colleagues, because of the imposed lockdowns and quarantines, and we used different means of communication such as video calls, social media, and texts to stay in touch with our loved ones. Although people are notably astonished by their extreme mobile screen exposure, they have not kept their gadgets down and their average screen time per day has only seen an upward growth.
In this post-pandemic era, text messaging not only offers individuals a convenient way to communicate with those near and dear to them but is also a powerful marketing tool for various organizations. Texting or a Short Message Service (SMS) offers organizations the opportunity to reach and interact with their potential target audience, where they spend most of their time nowadays. It’s the most logical and quickest way to approach customers and therefore, it is considered the most important marketing tool of the future as well.
As social media feeds and inboxes are filled with branded content and advertisements from big-box retailers and department stores, SMS marketing offers a more customized technique for organizations to approach and engage with their potential customers. SMS technology not only enables two-way communication between the consumer and the organization but also increases brand awareness at a low cost. Compared to traditional marketing, SMS Marketing is not only an affordable way of communication as it reduces the overall cost, but also allows a brand to approach a large number of customers through just one click.
One company, offering a complete solution to various organizations by enhancing their customer communication and maximizing their reach through the use of artificial intelligence and drip messaging is Textdrip, which was founded by Philip Portman in 2020.
As the previously used texting platforms had fewer response rates due to carriers blocking or throttling the majority of messages, Textdrip helped its clients in achieving the best response rates possible. Portman established Textdrip with the purpose to provide the business industry with a business texting platform that not only had the highest deliverability rate but also offered a straightforward and streamlined user interface that was not only accessible to just IT professionals, but to anyone.
Textdrip by paying the carriers, reserves bandwidth for their text messages so that they won’t get blocked and they avoid carrier blocks by sending timed messages across a number of various phone numbers. They provide services that easily adjust to the everchanging compliance criteria established by the Mobile Carriers’ Regulations and the FTC’s TCPA.
The company has also developed an automated recruitment platform called RecruitDrip, which was developed keeping the needs of small-scale organizations in mind. It is an applicant tracking system that can be used without any complexities on the web, Android, or iOS devices. RecruitDrip helps organizations in recruiting and hiring the top talent available in the industry by providing the best user experience. The company’s Argos Automation feature aids small businesses when they are transitioning to digital operations and allows businesses to concentrate on their most important tasks.
Textdrip through its texting services has helped organizations in achieving optimal success by providing great CRM syncing compatibility, a mobile app, deliverability, and a huge number of additional components at an affordable price.
The company has received various awards since its operations which include the Momentum leader G2 Award (Winter 2023), Easiest to do business with G2 Award (Winter 2023), High performer (Mid-Market) G2 Award (Fall 2022), High performer G2 Award (Fall 2022), Easiest to do business with G2 Award (Fall 2022), High performer G2 Award (Winter 2023) and the High performer (Small Business) G2 Award (Fall 2022).
As the Customer Acquisition Cost is rising and the e-commerce field is growing at a fast pace, organizations will need a platform like Textdrip to nurture their consumer relationships in order to achieve success in a crowded space. SMS technology continues to evolve at a rapid rate and has the power to influence consumer decisions and purchases. Thus, we can predict that this person-to-person texting will soon become a more prominent feature of digital marketing in the coming years.
