The Party Spa: Bringing Wellness to the Stars, One Event at a Time

Atlanta Wire Staff

From Nightlife to Celebrity Tours, The Party Spa is Making Wellness Popular

Behind every unforgettable event is a team of people who work tirelessly to make it happen. For performers, that adrenaline-packed energy needs replenishing, not just for their next show but for their well-being in the long run. This is where The Party Spa, New York’s Celebrity Mobile Spa, steps in—providing luxury wellness services that help keep celebrities, influencers, and everyday clients rejuvenated. Since 2013, they’ve been “Making Wellness Popular,” offering massages, skincare, and nail treatments right where the action happens.

Initially born from the vibrant nightlife scene of New York City, The Party Spa has evolved into a wellness brand that caters to high-profile events, concerts, and even tours. In an era where wellness is paramount, The Party Spa is setting out to revitalize and bring its mission of accessible, on-demand luxury to a broader audience.

The idea for The Party Spa came from two friends with a passion for nightlife and wellness. Founder Asher Wilkins, a licensed massage therapist, began by offering chair massages to patrons at local clubs, a unique way for them to unwind while enjoying the city’s nightlife. It wasn’t long before this small service took off, with event promoters and club owners recognizing the value it added to their venues. Soon, The Party Spa became a staple of the New York nightlife scene, offering patrons a mix of relaxation and rejuvenation in an atmosphere filled with energy.

Their big break came when Jackie Rowe and Free, TV personality and host of BET’s 106 & Park, introduced The Party Spa to the entertainment industry. From that moment, the brand became synonymous with celebrity events, servicing iconic spaces like Madison Square Garden, Barclays Center, and even high-profile shows like Laquan Smith’s NYFW event.

In a saturated wellness industry, standing out can be a challenge, but The Party Spa has done just that by merging wellness with entertainment in a way no one else has. One of the few Black-owned, male-owned businesses in the wellness space, The Party Spa has earned its reputation for bringing a runway-like aesthetic to wellness services. Their team, dubbed “Retail Therapists,” delivers massage, skincare, and nail treatments while styled like music performers—a flair that often leaves clients doing double-takes.

The Party Spa Bringing Wellness to the Stars

Photo Courtesy: The Party Spa

Another defining aspect of The Party Spa is its adaptability. Whether it’s backstage at a concert or a private brunch, their team of licensed professionals transforms any space into an oasis of relaxation. Unlike traditional spas, The Party Spa brings wellness to you, wherever you are, ensuring that everyone, from celebrities to everyday clients, feels like a VIP.

The Party Spa’s goal is to make wellness a cultural trend as mainstream as makeup tutorials and fashion advice. Founder Asher Wilkins has a clear vision: For wellness to be a consistent part of people’s lives, not just something they turn to on special occasions.

One of the exciting new developments is the upcoming launch of their podcast, Confessions of a Celebrity Massage Therapist, set to air in November 2024. Hosted by Asher Wilkins, the podcast will offer a behind-the-scenes look at the encounters The Party Spa team has had with celebrities over the years. Guests will share their personal self-care routines while receiving on-the-spot treatments from The Party Spa’s expert team of “Spa Baes.”

Covering topics like physical, mental, and financial wellness, the biweekly 30-minute episodes are designed to provide valuable insights into holistic health while keeping listeners entertained with stories from backstage and beyond. Whether it’s talking about the power of reflexology or revealing a celebrity’s go-to relaxation ritual, Confessions of a Celebrity Massage Therapist promises to bring wellness to a new audience in a fun, relatable way.

The Party Spa’s ethos—Making Wellness Popular—is the brand’s mission to integrate wellness into every facet of life, whether you’re a celebrity, a concertgoer, or someone looking to indulge in a spa day at home.

The Party Spa is indeed one of the leaders in mobile wellness. With upcoming celebrity events, new collaborations, and the launch of their podcast, 2024 is set to be a transformative year for this dynamic brand. As they continue to bring wellness to new heights, The Party Spa is poised to become a household name, blending relaxation with entertainment in a way only they can.

The Party Spa is making wellness popular—one celebrity, one event, one VIP experience at a time. And they’re just getting started.

Check out The Party Spa’s services here: ThePartySpa.com