In today’s fast-paced world, branding is everything for businesses and brands to stay on top of their game. After navigating the branding and marketing industry for over two decades, Branding Strategist Dr. Raechelle “Rae” Johnson knows what makes the cut. The expert has developed branding strategies for established organizations, such as non-profits and small businesses, and has worked with entrepreneurs and industry professionals to achieve their goals. Rae goes above and beyond to ensure that her clients gain the results they need to propel their businesses and brands to greater heights. With her unrivaled tactics, she has effectively cemented her name as an authority in her field.
Rae is the esteemed CEO of Kreative Ink LLC. Together with her team of highly-skilled professionals, Rae takes branding to a whole new level by influencing and inspiring brand reputation through strategic delivery enabling programs, all geared towards growth and improving performance. She goes beyond what a branding expert does as she reveals opportunities her clients can challenge themselves to achieve while simultaneously developing change and calculating the exact execution process.
On top of being a brand strategist, Rae has worked with global leaders, from small businesses to large organizations, and helped them navigate the complexity of challenges in branding performance. This has allowed her clients to develop and implement sound marketing strategies while managing change.
An authority in brand building, Rae is known for her clever creation of brand stories, able to capture target audiences effectively. She is also recognized for her efficient online and offline marketing campaigns.
With her many contributions in the branding and marketing field, it’s not surprising that Rae is also a sought-after keynote speaker by many organizations and events. She has tackled theoretical concepts to groups of people to help them understand real-world situations and better sharpen their skills in branding and marketing. She is an Edutainment Styled Keynote Speaker and a Digital Marketing and Leadership Instructor, trusted by many organizations to empower and educate the next generation of branding professionals.
“As the Chinese proverb goes, ‘The best time to plant a tree was 20 years ago; it’s today that’s the second-best option.’ In other words, a greater focus on building my brand as I continue to create success for my clients. Developing a name is important. A well-managed brand may pay dividends all by itself in today’s internet-dominated era; therefore, focusing on the brand now into the next five years beyond is essential. Brand loyalty may be on its way out, but the speed and scale at which the internet can spread information more than make up for these shifts. The internet’s worldwide interconnection has made or broken a brand in a matter of minutes,” Rae explained.
Rae raises the bar higher in the branding sphere, equipping business owners with the right tactics that encompass all areas of marketing and address areas that are often overlooked. By helping her clients align their business culture for long-term success, improve brand performance, boost market resonance, and enhance global reputation using aggressive and competitive positioning, Rae is playing an active role in shaping the future of branding and marketing and will surely leave a lasting legacy in the industry for the next generation of leaders.
