March 2, 2023 - Atlanta Wire

Brewing Gourmet Coffee with Weber Workshops

Atlanta Wire Staff on March 2, 2023

These last few years forced people to get better acquainted with their lives inside their homes. During this period, some learned to take better care of themselves, prepared for the future, found their hidden talents, or rekindled their hobbies.

People experimented with what could be achieved inside their homes and, in the process, grew more familiar with themselves. One area of their homes that many people connected with was their kitchens, and the sheer joy of brewing their own coffee.

It wouldn’t be wrong to claim that many people completely shifted to home brewing their coffees after realizing how it can be an excellent experience. It’s happened time and time again; once they learn the intricacies of making their own coffee, they also learn to fall in love with the process, not just the outcome. The credit for making people fall in love with the coffee-making process also goes to the new generation of brands specializing in elegantly designed and intuitively developed coffee-making equipment one can get their hands on easily.

One such brand that specializes in developing coffee-making tools and equipment is Weber Workshops. Founded by Douglas Joseph Weber in 2014, the brand is focused on making intelligently designed and meticulously crafted products for the coffee and gourmet industry. A former mechanical engineer at Apple Inc., Weber’s portfolio includes being an integral part of Apple’s iPod product design team, moving to Japan and leading a team of multinational product designers and material scientists spread across Asia, and developing the patent portfolio, strategic vendor relationships, and core technologies, that are being used in Apple’s product line to this day.

Besides his love for coffee, Weber’s main motivation for starting Weber Workshops was his urge to create products that aren’t measured in fleeting annual revisions but in lasting human generations. He wanted to build machines that remained reliable and steadfast as the day they were made for a long period of time. More than daily use products, Weber wished to develop items worthy of a legacy akin to heirlooms that families could cherish as they were lovingly handed down.

His appreciation for the bean also led him to establish a lifestyle brand called Kamakiri Workshop and the Kamakiri Coffee chain in Fukuoka’s Chuo Ward, Japan, in 2018. Weber, himself, is a resident of Itoshima, Japan, and has been featured in several documentaries on foreign entrepreneurs on NHK (Nippon Hōsō Kyōkai) as well as throughout the news media both in Japan and internationally.

At his core, Douglas Weber is a coffee aficionado and strives to improve his creations. Other than the wide array of innovations Weber has developed for the coffee industry, his most notable patents are from his time at Apple and revolve around the glass display on the iPhone and the oleophobic coatings used therein. The products forged at Weber Workshops not only benefit from Weber’s strategic relationships with the most innovative manufacturers in the world but also from a creative team that values good design and solid engineering. This is probably why their Key Grinder subsequently achieved the Best New Product Award from the Specialty Coffee Association.

Douglas told a news outlet that his own love for coffee began brewing while he was employed at Apple, proving that one doesn’t need a pandemic to realize their calling and that it is never too late to answer it.

TigerLRM – Providing a Platform for Effective CRM

Atlanta Wire Staff on March 2, 2023

Sales enablement is the procedure of equipping sales companies with the necessary tools, information, technology, and content that would help them sell their products more efficiently and effectively. Having fully equipped sales representatives keeps marketing and sales teams aligned while also saving time. The main goal of sales enablement is to increase the skills and knowledge of the sales team so that they can make the most of every customer interaction. Sales enablement helps sales teams achieve success in their profession and allows the company to retain high-performing sales professionals.

There are different tools that the sales team might use, such as CRMs, engagement tools, sales enablement tools, communication tools, and intelligence tools but they will only yield results when the sales teams work together as one and are on the same page. When the marketing and sales team is not aligned, it can lead to lower quality of customer service and decreased revenue, and in some cases, has a negative impact on the overall work environment and culture of a company.

In order to address matters like these and to enhance the skills of sales professionals, Atal Bansal laid the foundation of TigerLRM, LLC in the year 2022. TigerLRM, LLC is located in Sunrise, Florida, and provides sales professionals with Lead Relationship Management software. This software enables the sales team to close big deals with their customers and increases overall sales revenue. The company has achieved great success due to its free-of-cost sales enablement tools and premium sales enablement services. TigerLRM also provides companies with a SaaS platform that offers premium sales enablement and a wide range of CRM services. It also provides services such as Sales Process Coaching, Lead Concierge, and Tool Usage Monitoring. This platform has solved previous concerns regarding CRM by providing thorough solutions to cover the areas in which the sales team is lacking by providing coaching, onboarding, and training services for salespeople.

Multi-Channel Communication is one of the most important features of this platform. TigerLRM is different from other companies and focuses on the problems sales teams face on a daily basis. The company has brought all the CRM features together, such as training, coaching, and sales compliance, on a common platform. The company provides free software along with a service that helps improve the sales process but also offers premium service packages. The software not only enhances the skills of salespeople but also reduces turnover. The platform can also be used to provide sales training through video sessions. The CRM activities are customized according to the requirement of sales professionals and have unique features such as automated follow-up modules and one-click SMS. Other services TigerLRM offers are sales playbooks and sales content management services.

TigerLRM has now become a popular brand in the sales industry because of its efficient sales techniques and tools. The company also won the Gold Globe® Award for its contributions to the industry. TigerLRM has led to the growth of the entire industry by providing optimal solutions regarding business products and services.

Vlad SlickBartender – Breaking into the YouTube Industry by Creating Short Video-Based Content

Atlanta Wire Staff on March 2, 2023

Image commercially licensed from: Unsplash

Content creators and marketers are always looking for new ways to broaden their online reach. YouTube Shorts is an exciting new TikTok-like format that gives content creators a new way to connect with their audience on the world’s most popular video platform. They are 60-second videos that can be watched at any time and from any location. In addition, they can be viewed on desktop and mobile, but they must be uploaded in a vertical or square aspect ratio. Although both formats are supported, it is recommended that one should use the vertical 9:16 video aspect ratio.

YouTube is determined to uplift this new feature, which one can and should take advantage of because it is the newest player in the short video market and has the potential to become the next ‘big’ platform in 2022. One of the best things about YouTube Shorts is how easy they are to find since YouTube has rolled them out globally. This is in contrast to YouTube stories, which are only limited to mobiles and disappear from a creator’s channel after a week. While Shorts can appear on mobiles due to their vertical aspect ratio, they can also be viewed on a desktop by anyone using YouTube and stay on a channel for an indefinite time.

Shorts are already proving to be a powerful way to expand one’s reach when it comes to building a YouTube channel. Despite being a relatively new addition to the platform, YouTube Shorts are already being viewed more than 15 billion times per day worldwide. Given its enormous popularity and the potential for even greater growth, incorporating this type of content into the channel’s strategy appears to be an easy and commendable choice. This is why the YouTuber Vlad Buryanov started making short videos on his channel, Vlad SlickBartender.

Vladymyr Buryanov is a world-renowned bartender and social media sensation who uses his bartending expertise to create amazing social media content. Buryanov was born in the Ukrainian city of Yalta and attended the Yalta Commercial College. The US-based artist, also known to his fans as ‘Vlad SlickBartender,’ has already established himself as one of the top bartenders on YouTube. He has been uploading videos to his Vlad SlickBartender YouTube channel since 2015.

The content creator now has more than 10 million followers from all over the world on TikTok and more than 2.9 million subscribers on YouTube, with a rapidly growing fan base across all popular social media platforms.

When COVID-19 emerged and people were confined to their homes, Buryanov’s fascinating content, which ranged from cocktail recipes to abstract ice sculptures, piqued the interest of the general public and helped him gain a large fan following of around 10 million followers on TikTok, more than half a million followers on Facebook and Instagram, and over 2 million YouTube subscribers. The larger following helped him land endorsement deals with a number of companies. This made him wonder if he could make a living out of YouTube.

Buryanov created the majority of his videos to aid in the professional development of inexperienced bartenders but slowly began focusing more and more on providing value as well as entertainment to a larger demographic. These short videos aided in the expansion of his viewers and most importantly, they improved Buryanov’s YouTube creative marketing process.

Buryanov’s educational videos on bartending not only solidify his position as an exceptional content creator but also provide a framework for aspiring individuals who want to pursue a career in the industry.