Why is it that some people get all the podcast invitations, media placements, and speaking engagements while others struggle to get noticed?

The Empathy Firm, helmed by brothers Grant Lira and Gavin Lira, has cracked the code on how to leverage online media features to skyrocket your visibility and credibility. They offer invaluable insights into the art of pitching yourself effectively for speaking opportunities, press features, and podcast guest spots.

Building a Robust Press Kit: The Secret Weapon

One significant advantage of collaborating with The Empathy Firm is the development of a comprehensive Press Kit. This Press Kit is not just a collection of documents; it is your professional portfolio encapsulated in a concise, accessible format. A stellar example of such a kit can be seen here.

What Makes a Press Kit Stand Out?

According to Gavin Lira, a well-crafted Press Kit includes:

• A compelling bio that highlights your journey and expertise.
• Noteworthy achievements that set you apart.
• A list of publications and podcasts where you’ve been featured.
• Clear contact information for easy reach.
• High-quality images for media use. 

This kit serves as a one-stop shop for anyone interested in featuring you, making it an indispensable tool in your self-promotion arsenal.

Mastering the Art of Self-Pitching

When pitching yourself for podcasts, media placements, or speaking engagements, a structured and personalized approach can make all the difference. Below is a template recommended by The Empathy Firm, tailored for booking yourself on podcasts but adaptable for various purposes.

Subject Example: Hey [THEIR_NAME], we should work together!

Body Example: Hey [THEIR_NAME],

I hope you are well. [CUSTOM_LINE] (e.g., Your podcast with Greg Buffer was amazing. The #1 takeaway for me was your insights on sleep quality over quantity. I’ve been sleeping better since implementing this.)

I’d love to be a guest on your show and provide significant value to your audience. Here’s how I can make this a win for you:

• I’ve built a 7-figure business in 2 years and generated over 100 million in revenue for clients.
• I’ve been featured on six podcasts that received great feedback. 

Growing your show is a priority for me. I have [X number of followers] across Facebook, Instagram, and LinkedIn (all organically grown). I’ll create short-form video content from our episode to promote your show and even put paid advertising behind it to retarget my followers.

When the episode drops, I’ll share it with my email list of [Y people].

Check out my full bio and other media features in my Press Kit: [PRESS_KIT_LINK].

Looking forward to your reply and the opportunity to be a guest on your show.

Best, [SIGNATURE]

Pro Tip for Engagement: Before reaching out via email, Gavin recommends following the person on social media and engaging meaningfully with their posts for 5-15 days. Avoid generic comments like fire emojis; instead, leave thoughtful remarks, such as: 

“Great advice, [NAME]! I’ll be implementing [RELEVANT_DETAIL] in my approach to [RELEVANT_DETAIL].”

To keep up with potential connections, add them to your ‘Favorites’ on Instagram and filter your feed to show only their posts. This makes daily commenting more manageable and helps you stay top-of-mind when you eventually reach out.

Conclusion

Gavin Lira, Grant Lira, and The Empathy Firm’s approach to leveraging online media is not just about visibility; it’s about creating meaningful, value-driven connections. By following their advice, you can effectively pitch yourself, build a compelling Press Kit, and secure more opportunities in the media landscape. This strategy isn’t just about being seen—it’s about being heard and remembered.

Published by: Martin De Juan