The process of applying makeup is personalized, which is why it takes working with an expert or selecting the most suitable products to achieve the perfect look. However, that does not have to be the case all the time, as things can be simpler. Demi Howell took her personal experience to push for a change in the makeup industry and how customers get products that suit them perfectly through her company Demiere Cosmetics.
Demi Howell is a beauty industry expert who has channeled her experience as a consumer to push for revolutionary changes in the makeup business. She understands that many people buy many products with hopes that someday they’ll find a use for some of them, but they never use most of those products. As far as creating a look goes, it is a fact that everyone has a perfect look that suits them, and many will do anything to keep achieving that look. Thus, through Demiere Cosmetics, Demi Howell introduces a customized option that simplifies buying and using cosmetic products.
Demiere Cosmetics aims to take away the need for customers to buy every cosmetic product and end up using a few. Since the company launched in 2009, not many brands catered to all skin tones and Demi herself had to mix different shades of products to get her clients’ shades right. This inspired her to build her brand, and the last decade has seen the immense change Demiere Cosmetics has brought to the cosmetic industry.
The company’s custom kits deliver the convenience factor of having only the product a person needs at any given time while achieving their most desired look from those products. Demiere Cosmetics considers its customers’ lifestyles before curating their customized cosmetic kits. “We take a minimalistic approach to the purchasing as well as the makeup application itself. All our products are multi-functional, which cuts down on having too many products. Our custom kits create a sense of confidence!! Everything you need is in arm’s reach to have that perfect look,” Demi shared.
Beyond offering customized cosmetic kits, Demiere Cosmetics also offers a subscription tutorial that teaches customers how to apply makeup. The tutorials are created specifically for the Demiere Cosmetics brand and its products, so customers can see realistic applications of the products they have in their kit. Demi Howell aims to have a crop of confident consumers who know exactly how they want to look and can achieve that look effortlessly. The kits are refillable and magnetic, and the products cover a wide range of skin tones and types.
Demiere Cosmetics also has a full range of cosmetic products that it offers independently, such as mascara, concealers, lip products, eyeliners, etc. Making life easier and flawless looks effortless are Demi Howell’s major goals. Her target audience includes the everyday woman, high fashion models and anyone who wants to achieve a consistent look without testing multiple products. “If you’re looking to minimize products and cut your makeup application down to 10-15 minutes, you are our target consumer. If you are a person who is on the go a lot and needs “THAT LOOK” then, our kits are perfect,” Demi said.
Over the next few years, Demi Howell’s goal is to see Demiere Cosmetics grow into a huge company with representatives all over the country selling its products. In addition, she hopes to partner with major retailers and get Demiere Cosmetics’ products on their shelves. The brand has a live sales platform where customers can shop in real-time on Facebook, the web store and the mobile app.
