February 11, 2022 - Atlanta Wire

Demi Howell Making Customized Makeup Products a Thing through Demiere Cosmetics

Atlanta Wire Staff on February 11, 2022

The process of applying makeup is personalized, which is why it takes working with an expert or selecting the most suitable products to achieve the perfect look. However, that does not have to be the case all the time, as things can be simpler. Demi Howell took her personal experience to push for a change in the makeup industry and how customers get products that suit them perfectly through her company Demiere Cosmetics.

Demi Howell is a beauty industry expert who has channeled her experience as a consumer to push for revolutionary changes in the makeup business. She understands that many people buy many products with hopes that someday they’ll find a use for some of them, but they never use most of those products. As far as creating a look goes, it is a fact that everyone has a perfect look that suits them, and many will do anything to keep achieving that look. Thus, through Demiere Cosmetics, Demi Howell introduces a customized option that simplifies buying and using cosmetic products.

Demiere Cosmetics aims to take away the need for customers to buy every cosmetic product and end up using a few. Since the company launched in 2009, not many brands catered to all skin tones and Demi herself had to mix different shades of products to get her clients’ shades right. This inspired her to build her brand, and the last decade has seen the immense change Demiere Cosmetics has brought to the cosmetic industry.

The company’s custom kits deliver the convenience factor of having only the product a person needs at any given time while achieving their most desired look from those products. Demiere Cosmetics considers its customers’ lifestyles before curating their customized cosmetic kits. “We take a minimalistic approach to the purchasing as well as the makeup application itself. All our products are multi-functional, which cuts down on having too many products. Our custom kits create a sense of confidence!! Everything you need is in arm’s reach to have that perfect look,” Demi shared.

Beyond offering customized cosmetic kits, Demiere Cosmetics also offers a subscription tutorial that teaches customers how to apply makeup. The tutorials are created specifically for the Demiere Cosmetics brand and its products, so customers can see realistic applications of the products they have in their kit. Demi Howell aims to have a crop of confident consumers who know exactly how they want to look and can achieve that look effortlessly. The kits are refillable and magnetic, and the products cover a wide range of skin tones and types.

Demiere Cosmetics also has a full range of cosmetic products that it offers independently, such as mascara, concealers, lip products, eyeliners, etc. Making life easier and flawless looks effortless are Demi Howell’s major goals. Her target audience includes the everyday woman, high fashion models and anyone who wants to achieve a consistent look without testing multiple products. “If you’re looking to minimize products and cut your makeup application down to 10-15 minutes, you are our target consumer. If you are a person who is on the go a lot and needs “THAT LOOK” then, our kits are perfect,” Demi said.

Over the next few years, Demi Howell’s goal is to see Demiere Cosmetics grow into a huge company with representatives all over the country selling its products. In addition, she hopes to partner with major retailers and get Demiere Cosmetics’ products on their shelves. The brand has a live sales platform where customers can shop in real-time on Facebook, the web store and the mobile app.

Truth Coach Randy on His Journey of Empowering Others

Atlanta Wire Staff on February 11, 2022

The most important recipe for growth is living in truth and finding oneself. Known for their entrepreneurial drive, power couple Randy and Demi Howell are, in addition to their entrepreneurial exploits, helping individuals and young people discover their purpose, living their truth and being authentic to themselves. Truth Coach Randy is a brainchild of the couple, and his impact in recent times cannot be ignored.

As Coach Randy posits, truth coaching can be a way of life. And for him, he earthed many of the answers he was looking for through this personal journey, which landed him in a place where he felt equipped to help others find their Truth and live it according to what matters. As a coach, his mission is to help others pilot their affairs and attain a state of living in true authenticity and, more importantly, living their personal Truth by detaching from illusions embedded in their minds. “When one lives in truth, all other areas of life will fall into place.”

Today, Coach Randy is the founder of Truth Youniversity, an initiative he founded with the support of his partner, Demi Howell, to reach out to as many people as possible to help them take control of their lives and overcome the challenges that seem to be holding them back.

According to Coach Randy, every human is facing or will face adversity at one point in life, and these adversities, if not taken care of, will prevent one from achieving their deserving life and success. Hence, the Truth Coach Randy explores what lies beneath the surface by using his instinct of understanding how people think, feel, behave in times of difficulty and identify which actions need to be taken for resolution, which most of the time could be behavioral change or finding new sources (or both).

For Coach Randy, the best thing about Truth Coaching is seeing clients fully sort out their issues and be ready to take on the world. This is made possible thanks to a unique strategy designed by Randy for the benefits of Truth Coaching students, the SIMS Approach — Story, Implementation, Manifestation Process, and Show and Tell.

The SIMS Approach is proven to bring clarity, direction, and positive support for their clients. Randy help clients live their best lives by filling the gap between where they are now and where they want to be by evaluating their stories from their perspective. By identifying where change is needed with the story, goals and objectives can be set. With accountability as a priority, clients will reach their highest goals and dreams through the process.

The SIMS Approach is a method that can be applied to any situation, and according to Coach Randy, people may never realize how much impact they have on others from their journey. “There is nothing like witnessing an individual shed the baggage and put on a new way that truly makes him or her feel better about the situation and life.” Although he admits that even as productive as the SIMS Approach has proven to be, there is no guarantee that it’s always going to be easy, simply because situations and individuals are not the same, but if every situation is handled with openness and honesty, on both sides of the Coach and client, there is no limit to how far they will go.