Some ideas begin as quiet invitations that gradually grow louder until they can no longer be ignored. For Adetomiwa Ogundiran, that invitation arrived at the intersection of heritage, community, and technology. Today, his vision has taken shape as Ajala Xperience, a readily available application on the App Store known to users as AjalaX. This travel app aims to bring plans out of group chats and into reality by pairing intuitive, AI-powered planning with the human insight that can make trips truly memorable.
Tomiwa’s story starts with movement. He came to America to study and quickly adapted to life in a new country while keeping one foot rooted in his Nigerian heritage. Those years taught him how fragile access to information can be, and how powerful a community can be when it delivers useful knowledge. The professional arc that followed included working in the world of investment banking at Goldman Sachs and product management at FedEx, where he learned how to simplify complex systems for everyday users—those experiences combined into a practical belief.
“Technology should make human connection easier, not harder.”
AjalaX draws its name from Moshood Olabisi Ajala, a Nigerian journalist and globe-trotter whose name is synonymous with travel. For Tomiwa, the name signals a deeper intention. AjalaX aspires to be more than a booking tool; it is a platform for shared experiences, a place where planning meets culture and where trips can become stories. The app brings together seat reservations and itineraries with local knowledge, group coordination tools, and algorithmic suggestions that respect the nuances of each traveler’s needs.
Building something that connects people at scale requires collaboration. Tomiwa credits co-founders Richard Igbiriki and Tobiloba Jaji for helping to translate a concept into a product. Their first B2B customer, Jaiye Boyzz Worldwide, helped validate the app’s real-world potential by using it as a trip planner for organized groups on their trip to Arizona. Those early wins have confirmed what Tomiwa has believed for some time, namely that the right product can remove friction from group travel and open up new possibilities for memories and shared moments.
Community has always been a north star for Tomiwa. In Dallas, he co-founded The Group DTX, an events and activities network that cultivates connections through games, gatherings, and shared challenges. Whether hosting an event or helping a friend plan a stunt to break a record, he brings the same mindset to his startup: think broadly about people, solve practical problems, and design systems that scale. He lives by the proverb that if you want to go fast, you go alone, but if you want to go far, you go together. AjalaX is the digital expression of that belief.
Several pivotal experiences shaped this trajectory. Living and working in the United States as an immigrant heightened his awareness of how small barriers can block opportunity. Returning to Nigeria three Decembers in a row reconnected him with culture and context and revealed large gaps in how travelers share information. Those personal lessons turned into product requirements that prioritize community content, reliable planning workflows, and easy group coordination. In short, AjalaX is designed to help people travel with confidence and with a sense of belonging.
Tomiwa is clear about the near-term milestones. He expects AjalaX to process its first full in-app payment soon, and he has targets for active users and trips planned that reflect a product-market fit in early adopter communities. On a personal level, he plans to run his first official 5K and to take his first international solo trip using AjalaX to plan every detail. These goals illustrate the hands-on approach he takes; he uses the product he builds, and he does not separate lived experience from product design.
Beyond the app, Tomiwa is investing in his technical and strategic skills. He is beginning an MIT professional course in Applied Generative AI for digital transformation, and he will judge an AI sprint at the Vibes Code Africa Summit in Dallas. This combination of learning and community engagement demonstrates his commitment to the role of technology in serving people. For Tomiwa, AI is not an end in itself; it is a tool to reduce friction and surface better matches between people and places.
At his core, Tomiwa is a connector. He values family, and as the oldest sibling of four, he draws strength from the traditions that raised him. He also embodies curiosity and celebrates other cultures with humility and an eagerness to learn. That balance informs how he builds products and how he shows up for the community. Whether he is leading a product sprint or playing soccer with friends, his actions are guided by the idea that systems and people succeed together.
AjalaX is live and ready for travelers who may want more than a generic booking experience. It is a platform for groups, for planners, and for anyone who wants to turn ideas into well-executed trips. For people who value shared moments and planning, AjalaX aspires to make the traveling experience easier and connect people through travel.
Download AjalaX on the App Store to plan your next trip and join a community that believes travel can be a shared human experience.
