A few years ago, Beard Like A King, or B.L.A.K. for short, was born after one man did something about the frustrating reality that there wasn’t a locally made beard product line that provided the quality fit for kings without the ridiculous price tag. Since then, B.L.A.K. products have become the epitome of beard oil and other products fit for kings and are starting to put Mississippi on the beard map.
Black-owned and operated, the company behind Beard Like a King started in the humblest form but has become a thriving business amid these new post-COVID-19 landscapes. Started by rising local entrepreneur Bud Taylor, B.L.A.K. Beard Products emphasizes three main areas—a commitment to quality beard products, the highest customer satisfaction, and a great look and feel that will give any man a “beard like a king.”
When Taylor started the brand, he had the urban market in mind. “I wanted to provide people with a confidence that only Kings understand,” shares the company owner and founder. Today, his vision is straightforward. Bud wants to provide every beard with the product they need while inspiring others in the process. “Whether you’re starting fresh, with No Shave November, or want to nurture the beard you already have, B.L.A.K. has what you need.”
As a black-owned and run company, Beard Like A King hasn’t existed without its set of challenges. Numbers are stacked against Bud Taylor and the company just as it is for other African-American entrepreneurs. Numbers show that businesses by minorities are less likely to succeed in the market. Black-owned entities are at another disadvantage, given that they are less likely to get government support or any form of help from financial institutions and other bodies.
Still, Bud Taylor remains unwavering in his passion for what he does. The B.L.A.K. product line includes three all-natural products: a beard oil, beard balm, and beard scrub. Given that beards can often trap oil, dirt, and dead skin cells underneath it all, it’s essential for men to use these kinds of products to avoid any buildup that could cause irritation and other skin and hair hygiene problems. Its scrub provides a deep-cleaning solution that acts as an exfoliating scrub that gives a soothing effect while effectively taking out contaminants from even the thickest beards.
B.L.A.K.’s beard oil has also been the talk of the beard community as it provides long-term moisture and shines to promote growth. The product also helps protect the beard’s hair follicles by strengthening them. This benefit also helps avoid letting it become brittle. The oil also leaves a lasting aroma that gives a sense of confidence and style to anyone who uses the product. The final product on its unique lineup is the balm, which keeps a beard moisturized and soft.
Amidst the COVID-19 pandemic, Beard Like a King has pivoted gracefully and shifted into an online shop. The business also sports a line of merchandise that completes the brand experience. Bud Taylor hopes to continue growing the brand and becoming one of the premiere beard products businesses locally and even nationally.