In the fast-paced realm of digital marketing, Keryn Lynn stands out as a visionary entrepreneur reshaping the industry through her innovative role as a Fractional Chief Marketing Officer (CMO) at MKM Advertising. With over 15 years of extensive experience in local business management, Keryn brings a profound understanding of the challenges and opportunities inherent in managing businesses at the grassroots level. Her journey into the world of digital marketing was catalyzed by the disruptive forces of the COVID-19 pandemic, which prompted a shift towards flexible and remote working arrangements, including homeschooling her children. This transformative period not only demanded adaptation but also sparked Keryn’s vision to revolutionize marketing strategies for local businesses.
Establishing MKM Advertising posed its own set of challenges, primarily centered around introducing the concept of a Fractional CMO in an industry still navigating remote work skepticism. Initially met with caution from potential clients reluctant to entrust crucial marketing functions to remote professionals, Keryn embarked on a mission to demonstrate the tangible benefits of her approach. Through relentless education, tailored strategies, and transparent communication, she gradually built trust and credibility. By showcasing successful case studies and leveraging a growing network of satisfied clients, Keryn effectively illustrated how MKM Advertising’s services could deliver value and drive business growth in an increasingly competitive landscape.
What sets Keryn apart in the marketing industry is her pioneering concept of the Fractional CMO, offering businesses a cost-effective alternative to traditional in-house staffing models. This approach not only reduces overhead costs but also enhances the strategic depth and quality of marketing efforts, empowering companies to allocate resources more efficiently towards other critical business areas.
Keryn’s career trajectory has been shaped by a fusion of hands-on business management experience and digital marketing expertise, underpinned by her certifications in the field. Her ability to view and guide businesses holistically has been instrumental in navigating the dynamic landscape of digital marketing, ensuring MKM Advertising remains a frontrunner in delivering innovative strategies aligned with clients’ core objectives.
Reflecting on a pivotal moment during the pandemic, Keryn recalls a client faced with the daunting task of pivoting their entire marketing strategy to adapt to the digital-first reality. Initially skeptical of remote collaboration and the Fractional CMO model, the client’s hesitance fueled Keryn’s determination to craft a comprehensive digital marketing strategy. This initiative not only achieved immediate goals but also laid a foundation for sustained growth amid uncertain times, reinforcing her belief in the efficacy of adaptable and cost-effective marketing solutions.
Looking ahead, Keryn envisions MKM Advertising as a transformative force in the marketing landscape, evolving alongside the evolving needs of local businesses. Her vision transcends conventional success metrics, focusing on empowering businesses to leverage strategic marketing for long-term growth and resilience. MKM Advertising aims to be a trusted partner for businesses navigating market complexities, offering forward-thinking solutions that anticipate future trends and challenges.
Driven by a commitment to continuous learning and industry innovation, Keryn is dedicated to expanding her expertise and refining MKM Advertising’s service offerings. Her ultimate aspiration is to see MKM Advertising not just as a leading marketing agency but as a catalyst for local business success stories. By fostering a culture of collaboration, innovation, and strategic excellence, she aims to empower businesses to thrive in an increasingly digital economy.
For businesses seeking to elevate their marketing strategies, Keryn invites collaboration with MKM Advertising, promising a partnership rooted in transparency, innovation, and strategic insight. As MKM Advertising continues to pave the way for effective marketing solutions, Keryn remains steadfast in her mission to drive meaningful impact and growth for businesses across diverse sectors.
Published By: Aize Perez
