Valentine’s Day is one of the most important holidays for flower shops in the United States.
Every year, millions of people buy flowers to show love and care.
Experts say the holiday creates a very large market. Around 30% of yearly floral sales happen during Valentine’s season, and more than 51 million red roses are sold in the country for the celebration.
Because of this, the weeks before February 14 are very busy for flower workers across the country.
Imports And Prices Rise Before The Holiday
The demand for flowers is so high that the United States imports large numbers from other countries.
At Miami International Airport, officials handle about 990 million flower stems before Valentine’s Day, mostly roses from Colombia and Ecuador.
However, flowers are becoming more expensive.
Tariffs and bad weather have pushed flower prices up by as much as 15% ahead of the 2026 holiday.
Even with higher prices, experts say people still buy flowers because they are an important symbol of romance.
New Flower Trends Beyond Roses
Red roses remain the most common Valentine’s gift.
Still, some trends are changing.
Plant experts report that orchid sales increased by 51% in the past year because the flowers last longer and feel more meaningful than roses.
In the U.S. South, gardeners also suggest a different flower.
Camellias show “enduring love and devotion,” making them a special romantic choice in winter.
These new ideas give buyers more options for expressing love.
A Holiday That Supports The Floral Industry
Industry leaders say Valentine’s Day continues to be one of the strongest sales periods for flower businesses, with demand rising across retail and wholesale markets.
One floral executive said the season remains one of the most significant sales periods for the floral industry, even during economic challenges.
Because of strong demand, many florists prepare months in advance to make sure they have enough flowers and staff.
Love Remains The Main Message
Although prices, trends, and flower choices change, the meaning of Valentine’s Day stays the same.
People continue to give flowers to show care, romance, and appreciation.
For florists across the United States, the holiday is not only about business.
It is also about helping people share love—one bouquet at a time.
