By: Jay Feldman

In just a few short weeks, Georgia will experience an exciting new chapter in moviegoing. With its commitment to innovation, community, and memorable experiences, NCG Cinemas is working to reinvigorate the moviegoing tradition in the Peach State.

Georgia residents will soon be able to enjoy this cinematic experience with the grand opening of NCG Snellville this June. According to Jeff Geiger, President & Chief Executive Officer of NCG Cinemas, the theater is poised to offer a distinctive experience that aims to redefine what a neighborhood cinema can be.

“The local theater was always meant to be more than just a place to watch a movie,” notes Geiger. “We believe going to the movies is about human connection, a shared sense of enjoyment, and a chance to break away from the routines of modern life.”

A new luxury movie theater in Atlanta’s suburbs hopes to offer a cinematic experience that stands out this summer. Snellville residents will step into a beautifully redesigned theater lobby, greeted by the smell of fresh popcorn. Chatter and laughter will fill the air as they find their seats and look up at the towering screen, and then the lights will dim, and a hush will settle over the room. For the next moments, they will not just watch a movie — they will experience it.

The arrival of NCG Snellville began with renovations, but it soon became a more comprehensive reimagining of the moviegoing experience. This all-new facility brings together cutting-edge technology and the charm of a local theater.

Featuring upgraded luxury seating, the high-quality projection of 4K laser technology, expanded concessions, and the world’s first-ever Klipsch Studio Experience, NCG Cinemas in Snellville aims to offer more than just a movie showing. It seeks to provide an immersive entry into a new world of storytelling, where sound is felt as much as it is heard, and sights transport an audience beyond the screen.

Pairing 4K laser projection with the immersive power of Klipsch sound brings a movie to life in a way that feels more engaging. “Get ready to be right in the middle of the action,” Geiger says. “This all-new sound system is designed to fully immerse you in the story.”

How the Cinemas Near Atlanta Are Helping Bring Moviegoing Back to Life

While streaming has proven to be popular in recent years, many people are now realizing something may be missing. Between pausing a film for snacks and watching alone on the couch, moviegoers can lose out on the magic of the shared experience. NCG Cinemas is working to change that.

NCG is working to reignite the soul of movie-going through connection. By hosting themed nights, family film festivals, special screenings, and community events, NCG seeks to create movie experiences that can’t easily be replicated at home.

“Ask anyone about their favorite movie, and they won’t just give you the title — they’ll share the story of where they were, who they were with, and how it made them feel,” says Geiger. “That’s the power of the big screen.”

Where many movie theaters offer tickets to a show, NCG Snellville hopes to provide more. With each ticket, the theater intends to offer the possibility of lifelong memories.

A New Neighbor in Snellville

NCG Cinemas stands for Neighborhood Cinema Group, and it strives to live up to its name. For Geiger and his team, being an active part of the community matters. Their new Snellville location is more than just a theater — it’s a space designed with inclusivity and connection in mind.

“The movie experience should be shared by everyone,” Geiger says. “Our sensory-friendly screenings ensure that everyone in our community, including those with special needs, can enjoy the magic of the movies together. Showings with adjusted sound levels, dim lighting, and the opportunity for movement can help create a welcoming environment for those who need it most.”

Community comes first at NCG. Programs like My First Movie aim to help families celebrate milestones by preserving the joy of that first film experience together. And through NCG Neighborhood Rewards, loyal guests are invited to enjoy exclusive perks that make visiting the theater even more enjoyable.

Beyond entertainment, the Snellville location is committed to contributing to the community. NCG is creating job opportunities, supporting Georgia’s growing film and entertainment economy, and providing locals with a destination that feels personal.

“When you visit NCG Snellville, you’ll know you’re in a space that cares about its neighbors,” observes Geiger. “The magic is more than our comfortable seats and impressive sound system. It’s our community focus that sets us apart. This theater was built with the people of Snellville in mind. With birthday party spaces, themed events, and unlimited refreshments, we want to feel more like a local gathering place than just another movie chain.”

For years, streaming has held a dominant position in entertainment, but NCG is working to bring the essence of cinema back to Georgia. It’s about connection. It’s about storytelling. It’s about turning ordinary nights into something more special. With the grand opening of NCG Snellville this June, the big screen is making its return to Snellville, and it aims to offer a unique experience.

Published by Jeremy S.