June 14, 2024
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The Evolution of Comfort: A Look Inside Obviously Apparel’s Journey

Obviously Apparel
Photo Courtesy: Obviously Apparel

Comfort is often an underthought when it comes to men’s underwear. In 2007, a duo of brothers emerged to challenge this notion. Without any experience in textiles, the two started their journey of creating underwear for men that prioritizes comfort. This article covers the remarkable story of Obviously Apparel, a brand that transformed the experience of men’s apparel. 

A Brief History

Obviously Apparel’s story began in 2007 when two brothers, driven by their own frustration with uncomfortable underwear, decided to take matters into their own hands. They had a clear mission: to produce high-quality, sustainably sourced men’s underwear that was comfortable to wear. When they began their journey, the two had no idea how rapidly their business would expand. 

Some of the challenges Obviously Apparel faced during the beginning was convincing men that there were more options available to them than ordinary underwear. Most men at the time were completely unaware that underwear designed for extreme comfort even existed for them. However, everything changed when they put on Obviously Apparel’s pieces for the first time. The initial purchasers were hooked after they experienced Obviously Apparel’s anatomically designed pouched underwear. The brand’s commitment to comfort and quality quickly won the hearts of loyal customers who eagerly swapped their current options for Obviously Apparel’s revolutionary underwear. 

Obviously Apparel took a bold approach in establishing their production facility in the European Union as opposed to the Chinese sewing factories that majority of clothing manufacturers were using at the time. This strategy allowed them to maintain total control over their manufacturing process, ensuring that customers receive top-notch products at reasonable prices. Knowing where their underwear was produced, customers were assured that their purchases would always be of the highest quality.

Unveiling the Secret of Comfort

What makes Obviously Apparel stand out is their total commitment to quality. The company never compromises on materials, pledging to only using the finest fabrics such as MicroModal, Lycra, and Bamboo Rayon. These are some of the most luxurious materials offered on the market, offering moisture-wicking and antibacterial properties. The special functionalities of the material ensure that the underwear is comfortable and fresh throughout daily wear.

Obviously Apparel’s success is showcased by their multiple awards. They have been a multi-winner of the Undie Awards, particularly for their Boxer Brief, since 2010. Over 40,000 consumers vote for the brand each year, attesting to Obviously Apparel’s commitment to comfort and quality. 

Looking to the Future

The journey of Obviously Apparel is far from over. With their sights set on expansion, the brand aims to broaden their offerings to include socks, shirts, loungewear, and swimwear. Their goal is simple: to reach even more men and inspire them to try anatomical underwear that can transform their daily comfort.

As for the future, Obviously Apparel’s mission is to continue raising awareness among men that comfort and quality should never be compromised, especially when it comes to their everyday essentials.


Among all the options for men’s underwear out there, Obviously Apparel shines because of the comfort and quality they provide. The two brothers took their vision from an idea to a revolution of an entire industry, opening doors to a new category of underwear. If you’re in search for an underwear alternative, make sure to check out Obviously Apparel’s Instagram and Facebook to experience comfort like never before.

Published by: Martin De Juan

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