In today’s time, makeup can do everything from covering scars and imperfections to shaping and highlighting features of the face or body and ultimately helping individuals feel confident. Even so, the journey towards achieving the desired look takes far too many steps, making it difficult for hustling and occupied individuals. With The Look by Joi, everyone is equipped with everything they need to get dolled up flawlessly in less time. As it pays tribute to its Atlanta roots, the company is transforming the beauty industry’s standards.
Established in the heart of Atlanta, The Look by Joi specializes in all things eyebrows. It offers niche services and product lines that work to fulfill its mission of providing the best quality customer service and product mixture variety suitable for any occasion of everyone from all walks of life. It also ensures education for clients with digital products and in-person training. With both goals in mind, the company empowers students with fundamental skills to realize plans into action, whether in the beauty routine or business life.
The Look by Joi’s products and services are specifically for everyday women wanting to enhance looks without consuming a lot of time on beauty routines. With their techniques, anyone can achieve the look one wants in the least amount of time. Additionally, it is best known for its revolutionary training and education method that successfully equips people to enjoy feeling confident, looking beautiful, and having the skills to add an extra six figures to their income.
The beauty company is a product of Joi Mebane’s steadfast perseverance and inspiration from her hometown, Atlanta. The strong black female CEO behind The Look by Joi started with a simple gesture of enjoying making people happy and self-assured. Although pursuing her passion cost her the traditional route of going to college, it motivated Joi to inspire others in Atlanta’s beauty space how other paths to success besides college and corporate life are present and more fulfilling. She speaks with dignity in sharing how her inspiration has led her to be the professional she is at present, saying, “Not only is Atlanta my hometown, it’s the beauty capital of the world from hair, makeup, nails, brows, the list goes on! The city has great energy being surrounded by so many entrepreneurs and beauty-preneurs.”
The fruition of embarking a road of artistry from Atlanta led to where Joi is now—one of America’s go-to experts and innovators in the microblading industry. Not only did her efforts help those stuck at home get their brows done professionally and teach everyone how to open successful brow and microblading businesses, but it also achieved a worthwhile life full of adventure through The Look by Joi.
Coming from Atlanta, the world’s beauty capital, Joi was surrounded by people into beauty and sometimes became her competition. In a city with incredible energy and a surrounding full of many entrepreneurs, she transformed the power as a driving force. Despite the fierce competition, Joi knew nothing would stop her from achieving what she loves. When asked for a message of advice for entrepreneurs in Atlanta starting their own microblading company, she shares, “DO NOT be intimidated that people are doing the same thing as you. Find your specialty and what makes you different. Focus on that.”
Joi’s success, however, is a product of overcoming some hardships. Although being a female entrepreneur based in Atlanta made it easier to be accepted in the beauty industry, it was a struggle to be welcomed in other business ventures by being surrounded by seasoned people. She overcomes the battle amid the underestimation of being young and uses it as a drive to achieve remarkable feats.
With its founder and expertise, The Look by Joi empowers as many people as possible and assists individuals in reaching their dreams and aspirations.