Building a name off one’s abilities is one thing; the ability to pivot and excel at others is another. Alexander Aperture has spent the last many years building his reputation as a respected videographer in Atlanta. Popularly known as The Commercial King, Alexander Aperture is one of the most connected videographers in the city and with his vast reach comes expertise, professionalism, and positive energy.
For a videographer that rose through the ranks, starting with being a nightlife shooter for artist showcases, Alexander Aperture has paid his dues and earned his rewards in a solid name etched in gold. He has also transcended into other businesses and achieved success, placing him high on the list of successful entrepreneurs in Atlanta. Today, Alexander Aperture is one of the top commercial content creators with a vast portfolio of work for notable brands globally. He also has other businesses, including a clothing line and an Airbnb venture.
Alexander Aperture’s work as a videographer stands out thanks to his done-for-you approach, which provides all the props, locations, equipment, and crew to bring the vision to life. In addition, he has the link to secure the services of models, private jets, luxury cars, and many other items that help make a commercial shoot successful. He also takes pride in delivering created content to more than 50% of his clients within 24 hours.
Alexander Aperture is in the business of building other people’s businesses while building his own too. His goal is to help business owners build content that will create a call to action and give them a substantial return on investment. He sets out to create content that can stand the test of time and remain relevant for many years to come. “I see my clients using videos I created for them months ago, and it makes me proud that my work serves them so well,” he noted. “Every business can use videos, which is why we try to sensitize business owners to create more videos around their businesses as these get them more engagements and interactions.
Alexander Aperture’s business thrives on his ability to connect with people and instantly change the aura of an environment. Beyond his remarkable work and fast turnaround time, being a people person has gotten him more business as he always ensures his energy stays positive. “I’ve worked with people who do good work but can sometimes be boring and dry. Even when I don’t feel 100%, I still show up with great energy.”
As Alexander Aperture continues to build his brand and other businesses, he hopes to show as many people as possible that success in one niche sometimes isn’t enough. “It’s worth it to pursue other ventures if you can put in your best at all of them. Why remain ordinary when you can be extraordinary?” he quipped.