Successfully establishing a unique market niche is one of the trademarks of a strong and promising brand. While many brands in the fashion industry offer a wide variety of products in their apparel inventory, outwear brand Darucci Leather has successfully made a name for itself by simply specializing in a specific kind of clothing that is perfect for the winter, fall, and rainy seasons. And it is this specificity that made it stand out in the New York City market, redefining the outwear brand significantly.
Darucci Leather produces one of the industry’s most reliable and fashionable jackets for men, women, and children of all ages. The company was established in 2013 and is the brainchild of entrepreneur Zohaib Shah. It started out as a brand that partnered with several shops. Eventually, however, Zo decided to terminate the partnership when the prices for his coats started to shoot up. Darucci Leather reinvented itself and opened to the public, showcasing its brand new location. The relaunch of the brand attracted the attention of New Yorkers and big names in the music industry, including 50 Cent, Fetty Wap, and French Montana.
The sought-after brand is best known for its authentic designs that are carefully handcrafted from the Darucci facility. Each item is a testament to the company’s commitment to excellence and innovation. Interestingly, Darucci Leather offers its clients the option to either purchase from their exclusive inventory or have their preferred designs customized according to their taste. As a brand owner, Zo understands that many consumers look for specific types of details before purchasing, and it is for this reason that he happily accommodates their preference, from choosing the fur color they want to switching the placement of the zipper and adding a certain flavor that suits their personalities.
Many have attempted to duplicate Darucci Leather’s style, but none of them comes close to the genuine creations of Zo. A native of Pakistan, Zo acknowledges that his successful ventures are mainly due to the unwavering support of his father. His father worked tirelessly to have them experience the American Dream when they migrated to the United States when Zo was only 13 years old. Living in the country was not an easy transition, compelling his hardworking father to work doubly hard so that his family can have a comfortable life.
Some years later, members of their family were able to establish their own businesses and became successful at it. Zo saw the value of hard work through the commitment of his family and found himself dreaming of developing his own brand someday, an aspiration that his proud father always supported. Through the help of a friend, Zo was able to get a small loan to jumpstart his own brand and not so long thereafter, Darucci Leather came to life.
Today, despite the success he has achieved with Darucci Leather, Zo remains grounded and remembers his humble beginnings with fondness. “The name of the game is believing in yourself. If you don’t believe in yourself, you’re never going to get anything done in life,” Zo revealed. “So have faith in yourself. Close your eyes and go for your goals. Stop worrying about if it’s going to work. Stop worrying if it’s going to take off or not. Just go for it and give it 110%.”
At present, Darucci Leather continues to be a brand favorite for countless consumers looking for stylish and sturdy coats. In the coming years, it is Zo’s ultimate dream to make the company a household name, a brand synonymous with quality and excellence. Find out more about Darucci Leather by visiting its official website. Follow the company on Facebook and Instagram for the latest updates.
