Marketing Crunch, a new website that reviews PR firms and individual marketers, is launching with a clear point of reference. The platform describes itself as the “Rotten Tomatoes of tech marketing,” taking the review model consumers already rely on for entertainment and applying it to the firms and professionals who shape how technology companies are presented to the market.
The launch introduces a dedicated review destination to a professional services category that has long relied on awards, rankings, directories and referrals.
What Is Marketing Crunch?
Marketing Crunch is a review platform built specifically around marketing providers. It covers two groups: PR firms and individual marketers. Companies looking for marketing help can use it as a source of information when assessing potential partners, while the firms and professionals being reviewed gain a public reputation layer tied directly to their work.
The platform goes beyond a standard agency listing. Its purpose is to put marketing providers under the same review-oriented lens consumers already apply to products, services and entertainment.
Why The Rotten Tomatoes Comparison?
Rotten Tomatoes turned reviews from critics and audiences into an easy reference point for deciding what to watch. The comparison works because the value of the model is already widely understood. People know what it means to check reviews before committing their time or money.
Marketing Crunch applies that same logic to a business decision. Instead of choosing a film, companies are choosing the people and firms who will manage their public image, media relationships and market positioning.
Who Gets Reviewed?
Both firms and individuals. That dual focus is one of the defining features of the platform.
Most agency directories concentrate on companies. By including individual marketers, Marketing Crunch extends its coverage to the personal reputations of professionals across the industry, including those who work independently and those who represent larger firms. For buyers, that means the people behind a pitch become part of the research, not just the brand on the proposal.
Why Launch Now?
Several shifts across the industry make the timing notable.
Agencies are central to B2B marketing. Forrester found in July 2026 that 93% of B2B brand and communications marketers use agencies in some capacity. The same research showed that the share expecting agency budgets to increase dropped from the previous year, with nearly half anticipating flat spending. Companies are continuing to hire outside help while choosing more carefully where that money goes.
AI is changing how agencies work. Forrester also reported that nine in 10 U.S. marketing agencies use generative AI and half use agentic AI for marketing execution. As access to these tools broadens, strategy, creativity, relationships and measurable outcomes become more important markers of quality.
PR is placing greater weight on results. The 2026 State of PR report from Meltwater and We. Communications, which surveyed more than 1,100 PR and communications professionals worldwide, found that proving ROI and limited resources are among the leading issues for PR teams. More than one-third of respondents identified aligning measurement with business goals as a top priority.
What Does It Offer Buyers?
For a company hiring a PR firm or marketer, the usual inputs are portfolios, client lists, case studies, testimonials and references. Marketing Crunch adds reviews to that list, organized in one place and focused specifically on marketing providers.
That gives buyers a way to research the market without piecing together information from dozens of separate websites, social profiles and conversations.
What Does It Offer Marketers?
For firms and individual professionals, the platform creates a dedicated space where their reputations can be seen and evaluated by the companies they want to work with. Strong work, positive client experiences and consistent delivery gain a visible home beyond a firm’s own website.
What Happens Next?
Marketing Crunch is now live at marketcrunch.io, opening a new destination for companies researching marketing partners and for professionals building their standing in the tech marketing industry.
