Ryan Reiffert and the Expanding Role of Attorneys in Public Legal Education and Media Commentary

More lawyers today are bringing visibility to their contributions to public education, reaching the public through traditional media and online platforms to help audiences make sense of the law. The complexities of legal and financial matters remain a challenge for many, and people increasingly seek clarity from online sources and legal commentators. According to the American Bar Association, trust in legal institutions improves with information transparency and ease of understanding. By participating in media coverage and writing for established media platforms, lawyers are taking the current legal awareness wave a step further.

Ryan Gressett Reiffert, born February 28, 1985, in San Antonio, Texas, is an American lawyer whose activities extend beyond the courtroom and traditional practice. He founded and practices as the principal lawyer of his own law firm, Law Offices of Ryan Reiffert, PLLC, which was established in 2020. Though the firm offers a wide range of practice areas across business law, mergers and acquisitions, estate planning, and probate, Reiffert has also built an identity as a legal educator and media commentator.

Reiffert’s academic background combines law with interdisciplinary learning. He earned his Bachelor of Arts in 2007 from the University of Texas at Austin through the Plan II Honors Program, which is highly analytical and encourages interdisciplinary study. He later received his Juris Doctor from New York University Law School in 2011. In 2016, he completed a Business Essentials Certificate, popularly known as a “Mini MBA,” from the University of North Carolina Business School.

After being licensed to practice with the State Bar of New York in 2012 and the State Bar of Texas in 2014, Reiffert sought to combine legal practice with ongoing client education. He founded the Law Offices of Ryan Reiffert in 2020. The firm reaches the public through a website that includes blog articles on a variety of topics touching on business structuring, estate planning considerations, compliance, and financial planning. Although the blog is educational in nature, Reiffert’s expertise is also frequently cited in external media.

A significant part of this outreach is his YouTube channel, which has grown to attract thousands of subscribers. The channel covers business law and estate planning, reports on related legal developments, and provides a number of “DIY” tutorials for consumers who cannot afford to hire an attorney. Videos on the channel range from explanations of transactional issues and discussions of probate procedures to interviews with other professionals in the field. In this format, current legal and economic topics become understandable for laypeople.

Beyond online content, Reiffert has been quoted as a legal source in many national and regional outlets. Media outlets that have featured his commentary include Lifehacker, Business.com, InvestorPlace, Fundbox, LegalZoom, FairyGodBoss, the New York Post, the San Antonio Express-News, and Forbes, on topics ranging from business formation and mergers and acquisitions to estate planning strategies and regulatory considerations. These media appearances represent independent recognition of his role in public discussions about legal and financial matters.

Professional recognition helps position Reiffert firmly in the Texas legal community. He has held the Martindale Hubbell AV Preeminent rating in legal ability and ethics since 2020. He was inducted into the Texas Bar College in 2020, an acknowledgment of his dedication to legal education. He has also been recognized with the Thomson Reuters Super Lawyers Rising Star rating in 2022, 2023, 2024, and 2025. In 2025, Reiffert was elected a Fellow of the Texas Bar Foundation, an honor extended to less than one percent of Texas attorneys.

Media engagement and legal education combine to highlight a broader trend in information sharing. Attorneys on YouTube and similar platforms provide answers to common legal questions in real time, while broader media engagement brings expert-level information to a national audience. Reiffert’s work reflects the kind of engagement contemporary legal professionals offer, balancing client representation with a public educational function.

Reiffert’s work sits at the intersection of legal practice and community discussion, and he balances his work with clients at the Law Offices of Ryan Reiffert, PLLC, with his work in the media. His practical service and educational communication give his professional role a distinct shape, and his professional memberships and recognitions further position him within the legal profession.

In short, Ryan Reiffert is a well-regarded legal professional who helps bring awareness of laws and legal issues to individuals from many walks of life through digital, print, and professional channels. Between his YouTube presence, which has attracted thousands of subscribers, his academic credentials, his professional recognitions, and references to him in various professional publications, his perspective is one that is valued by colleagues within the legal profession and by the public.